Sunshine Joy Chapman

About Sunshine Joy Chapman

At the heart of everything I do is a simple goal: to help people and businesses thrive. Whether it’s through the products we create at Garden Works, Vinrella and Star Kitchen & Home, or through the entrepreneurs I partner with, my focus is on delivering value that makes life easier, more joyful, and more abundant.As President and Owner of Garden Works, Vinrella and Star Kitchen & Home, I lead a 34-year-old brand trusted by consumers and retailers around the world. Our garden tools, accessories, gifts and home essentials are designed to last—bringing both beauty and functionality into everyday living. Customers choose us because we deliver products that solve problems, elevate experiences, and stand the test of time. Retail partners value us because we provide consistent quality, reliable fulfillment, and innovations that keep shelves fresh and customers returning.For business owners and founders, I also bring my expertise through consulting-for-equity partnerships. By rolling up my sleeves and working side-by-side with leadership teams, I help companies refine strategy, accelerate growth, and strengthen customer loyalty. This model allows founders to benefit from not only my time and knowledge, but also my vested commitment to their success.Over the years, I’ve had the privilege of helping businesses grow—from scaling a financial services company to $30M in revenue within three years, to teaching the next generation of communicators at the University of Central Florida, where I earned my MA in Mass Communication. My background in marketing, HR, and corporate training gives me a broad toolkit to help organizations solve complex challenges and unlock new opportunities.But ultimately, it’s not about me—it’s about what we can build together. Customers, partners, and teams succeed when the right tools, strategies, and vision come together. My mission is to inspire people to rise above challenges and create joy-filled, abundant, extraordinary lives—and I bring that philosophy to every product, project, and partnership.

Experience

1. Strategic Partner

   Highforge - Digital Marketing And Web Design

   Jan 2019 — Present

   I partner with Highforge as a Fractional CMO, offering executive-level marketing support to a variety of clients. We grow audiences and create revenue opportunities using Facebook, LinkedIn, and Twitter ads, blogs and email marketing, and organic social media.

Education

• Northern Virginia Community College

  AA, Liberal Arts

  1992 — 1994

• Oakton High School

  Graduate, College Prep

  1989 — 1992

• University of Central Florida

  Bachelor of Arts (B.A.), Interpersonal and Organizational Communication

  2011 — 2012

• Marymount University

  Business Management

  1995 — 1997

• University of Central Florida

  Master of Arts (M.A.), Mass Communication/Media Studies

  2012 — 2014