Sunpreet Kaur

About Sunpreet Kaur

12+ years of experience in strategic, result-driven online and offline marketing, event branding and planning, I lead the Marketing Department at LOGIC ERP, driving growth, brand visibility, and customer engagement for enterprise resource planning (ERP) solutions. I specialize in B2B marketing, ERP software marketing, and digital transformation marketing, enabling data-driven strategies to deliver measurable business results.Core Expertise & Focus Areas:Strategic Marketing Leadership: Developing and executing comprehensive marketing strategies that align with business goals, product launches, and sales objectives.Demand Generation & Lead Management: Driving lead generation, lead nurturing, and conversion optimization campaigns through marketing automation, CRM platforms, HubSpot, and Salesforce.Digital Marketing & Online Visibility: Managing SEO, SEM, PPC, social media marketing, email campaigns, webinars, and video marketing to increase online presence and drive qualified leads.Content Marketing & Thought Leadership: Creating high-value blogs, whitepapers, case studies, eBooks, and infographics that position LOGIC ERP as a market leader in ERP solutions.Brand Strategy & Product Positioning: Crafting compelling brand messaging, value propositions, and go-to-market strategies tailored to the ERP and enterprise software market.Cross-Functional Collaboration: Partnering with sales, product development, and customer success teams to align marketing efforts with business goals and maximize customer acquisition and retention.Analytics & Performance Optimization: Monitoring KPIs, ROI, CPL, CAC, and conversion metrics to optimize campaigns, increase efficiency, and drive revenue growth.Market Research & Competitive Analysis: Conducting industry analysis, competitor benchmarking, and customer insights research to inform strategy and identify new market opportunities.Key Skills:ERP Marketing | LOGIC ERP Solutions | B2B Marketing | Enterprise Software | Digital Marketing | Lead Generation | Demand Generation | Content Marketing | Event Branding | Event Planning | Offline Marketing | Marketing Automation | CRM | SEO | SEM | PPC | Email Marketing | Social Media Marketing | Brand Positioning | Campaign Management | Product Marketing | Marketing Analytics | Customer Acquisition | Customer Engagement | Thought Leadership | ROI Optimization | Market Research | Sales Enablement | Go-to-Market Strategy

Experience

1. Marketing Manager

   LOGIC ERP

   Jun 2024 — Present

   A Marketing Leader with 12+ years of experience | Leading the Marketing Department at LOGIC ERP to drive innovative strategies, generate demand & strengthen brand visibility in the enterprise software & ERP solutions market. Responsible for expanding the company’s digital presence & aligning marketing initiatives with business objectives across retail, manufacturing & distribution industries.Strategic Marketing Leadership Develop & execute multi-channel marketing strategies to promote LOGIC ERP products & strengthen brand positioning. Focus on driving demand, customer acquisition & long-term ERP & enterprise software brand visibility.Digital Marketing & Campaign ManagementPlan & execute integrated digital marketing campaigns across SEO, SEM, PPC advertising, social media marketing, email marketing, SMS campaigns, content marketing, & webinars to enhance visibility, engagement & conversions. Demand Generation & Lead NurturingLead demand generation initiatives targeting decision-makers across multiple industries. Implement lead nurturing programs using CRM systems & marketing automation tools to improve lead quality & increase conversion rates.Website & Content StrategyOversee website content strategy to ensure the platform is regularly updated with relevant, SEO-optimized content supporting both retail & B2B enterprise software solutions.Content Marketing & Thought LeadershipDrive content development with white papers, eBooks, case studies, infographics, & videos that highlight value of LOGIC ERP solutions & address key business challenges.Product Positioning & Market InsightsConduct market research & competitor analysis to identify industry trends & guide marketing strategies.Data-Driven OptimizationTrack & analyze campaign performance using analytics tools & key metrics such as CTR, CPL, CAC, & ROI to continuously optimize marketing performance & strengthen LOGIC ERP’s market presence.

Education

• Kurukshetra University

  M.Sc., Science