Sunpreet Singh

About Sunpreet Singh

I’m a product & business professional currently driving growth for embedded insurance products at Paytm, with over 5 years of experience across product management, customer lifecycle strategy, data analysis, and go-to-market execution. At Paytm, I lead high-impact initiatives across 9 core payment journeys—embedding contextual insurance offerings by blending market research, user insights, and experimentation. I’ve worked closely with cross-functional teams to co-own the product roadmap, define GTM strategies, and optimize performance via funnel diagnostics, A/B testing, and customer segmentation. A few wins I’m proud of: Grew insurance penetration from ₹50L to ₹1.5Cr/month through product iterations & campaign targeting. Improved funnel completion by 8% in standalone health insurance journey by identifying and eliminating UX friction. Ran structured experiments (CTAs, copy, design) that doubled conversion rates and achieved 20% peak penetration. Collaborated with legal, finance, and compliance to ensure scalable, regulation-aligned launches. Prior to Paytm, I was a Product Analyst at VMock, where I helped shape the roadmap and enhance AI-driven career tools used by global universities. I also handled client launches and ran support process improvements that cut resolution times by ~20%. My foundation in Computer Science and an MBA from XLRI (Marketing & Ops) help me bridge the gap between tech, business, and user behavior. During my time at XLRI, I interned with BYJU’S and Nestlé, working on product analytics, KPI benchmarking, and primary research using tools like SPSS. Beyond work, I’m passionate about sports and leadership. I captained inter-B-school cricket tournaments, organized multi-sport events, and closed high-value sponsorship deals—all of which sharpened my people, planning, and hustle skills. Core Skills: Product Strategy, Roadmapping, SQL, A/B Testing, User Research, Funnel Optimization, Go-To-Market, Lifecycle Campaigns (CleverTap), Compliance, VOC, PRD/BRD Writing, Stakeholder Management

Experience

1. Growth Manager

   Paytm

   Jul 2023 — Present · Bengaluru, IN

   Executed strategy and execution of embedded insurance products based on user insights & market research across 9 core payment journeys (e.g, credit card bill payments), partnering with top insurance providers to launch contextual offerings 2.Co-owned product roadmap by creating detailed BRDs and PRDs, aligning cross-functional teams to ensure smooth launches. Defined revenue projections & key product requirements to drive clear execution and stakeholder alignment3. Leveraged SQL to conduct full-funnel analysis on customer journey, identifying key drop-offs and behavioral patterns; tracked metrics like conversion rate, product penetration, and revenue impact to guide interventions - reduced funnel attrition by 30% and helped scale monthly revenue from ₹50 Lakhs to ₹1.5 Crores in 6 months4.Ran structured A/B experiments on product messaging, CTAs, and designs across embedded insurance journeys, doubling conversion rates and increasing product penetration from 5% to 10%, with peak performance reaching 20%5. Optimized standalone health insurance purchase journey by identifying user drop-offs and removing UX friction, leading to a 5% decrease in funnel abandonment and 8% increase in completed policy purchases6. Utilized CleverTap to segment users based on transactional behavior & multiple user properties, creating personalized campaigns achieving 7% CTR, increasing product awareness & optimizing user engagement7. Initiated growth initiatives by implementing retargeting strategies through CleverTap to re-engage dormant users, optimizing journey, achieved a 4.5% average CTR and 0.4% conversion rate, generating additional ₹4 Lakhs in monthly revenue8. Ensured accurate revenue tracking & seamless reconciliation with the finance team, while maintaining strong partner relationships. Collaborated with CST team to implement SOPs for fast query resolution & boosting customer satisfaction

Education

• XLRI Delhi

  Master of Business Administration - MBA, Business Management

  2021 — 2023

• Thapar Institute of Engineering and Technology

  Bachelor of Engineering (B.E.)

  2014 — 2018