Sunny Sen

About Sunny Sen

I am a Marketing Technology & Automation Specialist with 12+ years of experience designing, implementing, and optimizing marketing operations and automation systems. I help organizations turn complex MarTech stacks into scalable engines for growth, leveraging platforms like Salesforce Marketing Cloud, Marketo, HubSpot, Pardot, and Adobe Real-Time CDP.My expertise spans end-to-end campaign management, lead nurturing, data integration, CRM alignment, and process optimization. I focus on building automated workflows and systems that enable marketing teams to deliver personalized, data-driven customer experiences efficiently and at scale.I thrive at the intersection of marketing strategy, technology, and analytics — collaborating across teams to solve complex challenges and drive measurable impact. My goal is to ensure that marketing operations are not just effective but scalable, automated, and aligned with business growth objectives

Experience

1. Campaign Manager Marketing Automation & Operations

   Mavlers

   Sep 2025 — Present

   Leading clients in modernizing and scaling their marketing operations through advanced MarTech, automation, and data-driven strategies.Key ResponsibilitiesMarTech Stack Leadership: Manage and optimize Marketo, Salesforce Marketing Cloud (SFMC), HubSpot, Salesforce CRM, and event management tools, ensuring seamless integrations, platform stability, and compliance with global data standards.Integrations & Data Flow: Design and oversee end-to-end integrations across CRM, ERP, and event platforms using APIs, SQL, Zapier, Make.com, and Workato; ensure accurate, reliable, and consistent data pipelines.Automation & Campaign Execution: Implement AI-driven automation, lead scoring, and nurturing workflows; build scalable templates (emails, landing pages, ads) to deliver high-performing, multi-channel campaigns that increase pipeline velocity and ROI.Data Strategy & Analytics: Oversee data governance, hygiene, and attribution models to provide actionable insights and accurate forecasting. Leverage CDPs, RTCDP, and Salesforce Data Cloud for personalization, segmentation, and predictive engagement.Project & Stakeholder Management: Lead MarTech projects from scoping to delivery; collaborate with marketing, sales, and IT teams globally. Present technical concepts in clear, business-focused terms and provide regular updates on status, risks, and milestones.Innovation & Future-Readiness: Champion adoption of emerging MarTech solutions, CDPs, predictive analytics, and privacy-first technologies to ensure scalability, compliance, and future-proofed marketing operations.Driving scalable growth by aligning MarTech innovation, automation, and data strategy with business and revenue goals.

Education

• school of computer science and information technology,DAVV

  M.sc(IT), english ,Computer programming

  2009 — 2011

• Sanmati Higher Secondary School

  12th, English,Physics,chemistry,Mathematics,Computers

  1988 — 2004

• PMB Gujrati Science college

  B.sc (CS), Computers Physics, Mathematics

  2004 — 2007

Skills

• Social Networking
• Social Media Marketing
• Web Analytics
• A/B Testing
• Conversion Optimization
• SEO
• Smo
• Social Media Optimization (Smo)
• Online Reputation Management
• Blogging
• Lead Generation
• Internet Strategy
• Landing Page Optimization
• E-Mail Marketing Co-Ordinator
• Statistical Data Analysis
• Social Media
• Link Building
• Website Promotion
• Online Lead Generation
• Search Engine Submission
• Organic Search
• Data Mining
• Social Bookmarking
• Keyword Research
• Image Optimization
• Analytics
• Keyword Analysis
• Google Analytics
• Web 2.0
• Html Scripting
• Html
• Online Advertising
• Sem
• Search Engine Marketing (Sem)
• Local Search
• Google Adwords
• Online Branding
• Search
• Digital Marketing
• Online Marketing