Sunny Porter

About Sunny Porter

I’m a marketing leader who believes brand and customer experience are one and the same.Over the past 15 years, I’ve helped organizations connect strategy with empathy by reimagining how brands communicate, engage, and grow. My work blends creative storytelling with data-informed insight to deepen relationships, whether that’s turning members into advocates, simplifying complex healthcare messaging, or leading cross-functional teams to deliver brand experiences that truly resonate.At the California Grocers Association, I lead marketing and membership strategy by aligning brand, communications, and engagement across events, education, and advocacy. From transforming our annual conference brand to launching technology webinars and retailer store tours, I focus on building experiences that make people feel seen and valued.I’m most energized by teams that think beyond campaigns and want to create connection, trust, and purpose through every touchpoint.CORE STRENGTHS: Brand Strategy | Customer Engagement | Marketing Communications | Healthcare Marketing | Membership Growth | Campaign Strategy | Storytelling | Event Marketing | Digital & Email Marketing

Experience

1. Brand Marketing Email Marketing Marketing Strategy Sr Manager, Marketing & Membership

   California Grocers Association

   Jan 2018 — Present · Sacramento, CA, US

   Statewide trade association representing California’s grocery industry.Lead integrated marketing and member engagement strategies for California’s grocery industry trade association.• Developed and executed brand and event strategies that elevated member experience and engagement.• Reimagined the Association’s flagship conference to reflect a more human, future-focused identity.• Created content, campaigns, and digital touchpoints that connect members with advocacy, education, and community.• Partner with cross-functional teams and industry leaders to grow visibility, engagement, and partnership value.• Mentor and guide communications and event planning teams toward cohesive, insight-driven storytelling.IMPACT: Elevated the association’s brand presence and member experience, transforming marketing into a strategic driver of connection and industry collaboration.

Education

• University of California, Davis

  Bachelor of Science, Visual Communication and Presentation

  2000 — 2004

• University of California, Davis - Graduate School of Management

  MBA, Marketing

  2009 — 2011

Skills

• Event Management
• Strategic Planning
• Advertising
• Web Development
• Social Media Marketing
• Brand Management
• Management
• Marketing Strategy
• Brand Development
• Segmentation
• Marketing Communications
• Powerpoint
• Dreamweaver
• Marketing
• Corporate Branding
• Marketing Management
• Microsoft Office
• Email Marketing
• Web Design
• Creative Briefs
• Market Research
• Graphic Design
• Branding & Identity
• Pre-Press
• Adobe Creative Suite
• Customer Retention
• Customer Service
• Digital Marketing