Sunny Hunt

About Sunny Hunt

Your GTM is underperforming, and your customer experience isn\'t keeping customers — and you can\'t figure out why.Conversion is weakening. Retention is slipping. Messaging that used to work isn\'t landing. You\'re pulling every lever you can find — and nothing moves the way it should.The instinct is to fix the tactic! Launch something new! Reposition! Rebuild the website! But the real problem is almost always upstream: customer gaps that are invisible from inside the business.Customers fall back to price when your messaging and positioning don\'t convince them of the value they need before they buy, and your customer experience isn\'t built around what they value after. Those are your customer success gaps. And they\'re almost impossible to close when you\'re too close to the product to see them clearly.Sleepless nights wondering if a pivot, new product, or new service line will finally crack it. So burned out you\'re daydreaming about a grippy-sock vacation just to get off the ride for a minute. Here\'s what fixes it.I uncover the specific value your customers experience, and quantify it. Then I build those insights directly into your messaging and customer experience so buyer objections get answered before they surface. And I offer an accessible outside perspective that isn\'t tangled in politics or history.The result is decision confidence that replaces guesswork across messaging, GTM, and customer experience. Every decision runs on quantified customer reality instead of opinions. That\'s your edge that compounds. And the one competitors can\'t copy.because it came directly from your customers.I\'ve helped growth leaders in SaaS, professional services, healthcare, home services, and more do exactly this, increasing conversion rates by 11x, repeat bookings by 7x, and SQLs by 233%.Here\'s what makes this different:I don\'t run a few workshops, hand you a 100-page deck, and disappear. I work alongside your team to apply what your customers told us, identifying what to prioritize, validating decisions, and helping you message progress to leadership.I don\'t have a tool to sell or a methodology to protect. If something isn\'t working, we change it.I don\'t use AI to tell you what your customers think. Your competitors already did that. Now everyone sounds the same. I go straight to your customers and get what AI can\'t — the emotional context, unspoken criteria, and real decision drivers behind why they buy and stay.If your GTM is underperforming and CX isn\'t retaining customers the way it should, DM me and let\'s find what\'s breaking it.

Experience

1. CEO & Chief Customer Nerd

   Hunt Interaction

   Jun 2012 — Present · Austin, TX, US

   Hunt Interaction helps growing companies find and fix the customer gaps making their GTM and customer experience underperform.When conversion weakens, retention slips, or messaging stops landing, the instinct is to fix the tactic. The real problem is almost always upstream: customers can\'t see the value they need before they buy, and the experience isn\'t built around what they value after. Those are customer success gaps, and they\'re invisible from inside the business.We go directly to your customers, quantify what they value, and build it into your messaging and customer experience so buyer objections get answered before they surface. Then we work alongside your team to implement, offering an accessible outside perspective that isn\'t tangled in your politics or history.The result is decision confidence that replaces guesswork and a continuous insight cycle that keeps decisions running on current customer reality as your market evolves.We do this through customer research and intelligence, positioning and messaging, GTM application, customer journey mapping, churn analysis, sales enablement, and workshops — all focused on turning what customers value into a compounding edge competitors can\'t copy.

Education

• University of Utah

  Integrated Marketing Communications

• University of Utah

  B.S., Communication

Skills

• Marketing
• Information Architecture
• Product Management
• Digital Marketing
• Committed to Professionalism
• Strategy
• E-Commerce
• Customer Retention
• Brand Management
• User Experience
• Marketing Strategy
• Online Marketing
• Online Reputation Management
• Lead Generation
• Customer Acquisition
• Management
• Unicorn Wrangling
• Conversion Optimization
• Leadership
• Strategic Planning
• Customer Experience
• Email Marketing
• Social Media Marketing
• Web Analytics
• Analytics