Sunny Paul
Payment Analytics
- Role
- Payment Analytics at SEPHORA
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sunny Paul
Seasoned analytics professional with data proficiency across numerous business functions and data domains. Array of experiences include Customer Value & Marketing Analytics, Digital Analytics, Channel optimization, Risk Strategy, Research and Competitive Analysis Specialties: Statistical Analysis, SAS, SQL, clickstream analysis, DoubleClick, DFA Analytics, web analytics, webtrends, business objects, Marketing and Risk Management strategies
Experience
Payment Analytics
Sep 2021 — Present · San Francisco, CA, US
Provide analytical insights on alternative payment methods used by Sephora including Sephora branded Credit Cards, Gift Cards and BNPL with the objective of increasing client engagement and LTV-Quantify the impact of alternative payments in driving incremental sales for using various payment types- Forecast and track PnL drivers for Payment methods specifically branded credit cards including sales, discounts and royalties-Provide strategic analysis to improve alternative payment adoption and increase customer loyalty
Education
University of Cincinnati
MSBA, Quantitative Analysis
2003 — 2005
National Institute of Technology
Bachelor's degree, Mechanical Engineering
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