Sunny Kumar

Senior Manager- Product Category @Beatxp

Gurugram, IN

Owned Smartwatch as product category and work on the new product development of new and existing models with P&L• Acted as a liaison between Design, Content, Production, Operations, and E-Commerce teams to enhance productreliability and streamline processes through meticulous testing and iteration while ensuring regulatory standards• Spearheaded the launch of a new line of Sports Shoes within 4 months, driving the entire product lifecycle from concept tocommercialization and researched Supply Chain, Product Components, Design and Testing Labs• Conducted comprehensive market research, Target Group (TG) analysis, and developed Go-To-Market (GTM) strategiesthat identified a target market of US $1.77 billion consumers in a market segment with a 5% CAGR• Reviewed EXIM data for major sports brands, identifying a 6-month decline in imports due to BIS regulations, leading to astrategic shift towards \"Make in India\" production, resulting in cost savings of 30%• Led vendor identification and sourcing across India, China, Vietnam, Taiwan, and Indonesia, reviewing over 800 suppliers,with 20 finalized for production to ensure high-quality production

Delhi Public School

High School, Science

Birla Institute of Technology, Mesra

Bachelor of Engineering - BE, Chemical Engineering