Sunny Kumar

About Sunny Kumar

A Digital Marketing professional with 15 years of expertise in performance marketing…

Experience

1. Sr Manager Digital Marketing

   TimesPro

   Jul 2022 — Present · Gurugram, IN

   Currently serving as the Program Owner in the Executive Education Department at TimesPro, I lead the performance marketing initiatives for IIM Executive Programs.Key responsibilities include:• Driving enrolments for programs in areas such as Operations & Supply Chain, Finance, Project Management, Product Management, Sales & Marketing, Leadership, and Digital Transformation.• Developing and executing strategic media plans tailored to each program.• Managing budget allocation across diverse marketing channels for optimal performance.• Setting up and optimizing marketing campaigns on Google, Facebook, and LinkedIn.• Collaborating with affiliate vendors to launch and manage successful affiliate marketing campaigns.• Conducting regular performance reviews with the Sales Head and Business Head to evaluate program outcomes.• Focused on generating high-quality leads, applications, and enrolments to meet business objectives.• Monitoring and managing key metrics such as CAP and CAC to ensure efficient marketing spend.• Utilizing Salesforce CRM for detailed reporting and campaign creation.• Integrating Salesforce with Facebook and LinkedIn through Zapier for streamlined data management and automation.• Leveraging LookStudio reports to assess campaign performance and drive data-informed decisions for optimization.

Education

• Guru Jambheshwar University of Science and Technology, Hissar

  Master of Computer Applications - MCA

  2006 — 2009

• Kurukshetra University

  Bachelor of Commerce - BCom

  2006 — 2009