Sunny Kapoor

About Sunny Kapoor

With over three years at Samsung Electronics, I lead retail visibility and campaign…

Experience

1. Lead - Retail Visibility & Campaign

   Samsung Electronics

   Jun 2023 — Present · Gurugram, IN

   Manage and ensure that CDJ for customers at any retail outlet selling Samsung Mobile is experienceful and delightful.• Manage Product Launches and Retail Communication changeover nationally within a specified TAT.• Manage Visual Merchandizing & ensuring Brand Visibility at Retail Stores through Outer Signage, Inshop Branding, Attractive Displays, Shop In Shop, POS / VMD materials, Product Demos etc• Develop, execute and manage BTL Retail activations, Sell Out & Footfall Generation Campaigns to enhance and promote the viability and health for key Retail stores. • Working with cross functional teams and departments like Production Marketing, Marcom and Business team to plan GTM and Retail strategy for Consumers.• Develop opportunities available for consumer/customer engagements for driving conversions & sales to meet Business Objectives • Plan Visual Merchandising by having clear understanding on CDJ, Consumer Motivators & its journey, Hot & Cold Zones with an objective to drive footfalls and sales. • Plan Attractive and Innovative Displays & Communication material for Retail Outlets for highlighting any New Zone, Product launch, Campaign, Scheme, Festivities etc with an objective to ensure enriching Consumer Experience at retail

Education

• Indian Institute of Management, Calcutta

  Advanced Program for Marketing Professional (APMP)

  2014 — 2015

Skills

• Market Research
• Competitive Analysis
• Marketing Management
• Distributed Team Management
• Sales Operations
• Key Account Management
• Marketing
• Team Management
• Business Development
• Strategy
• Product Management
• Brand Management
• Market Planning
• Product Marketing
• Management
• Trade Marketing