Sunny Anand
Product Manager @The Muthoot Group
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WORK HISTORY
Product Manager @The Muthoot Group
Bengaluru, IN
Driving the revamp of Aggregator-led growth model by designing API-based lead sharing and DIY customer journey between partners and NBFC.Building & growing the DSA-driven acquisition model, achieving 59% growth in active DSAs since September and building a scalable onboarding framework.Supporting the DST sales team by creating pre-approved customer lists using data from CRIF, GST, and internal models to improve login and approval quality.Creating systems for lead tracking, partner feedback, incentive calculation, and performance tracking.Leading development of Modified LOS & LMS application for Tele-callers, reducing AHT from 3:30 mins to ~1:30 mins while ensuring data privacy.
EDUCATION
City Public School
Senior Secondary Certificate , General
Creane Memorial High School
Intermediate In Science , Mathematics
Indian Institute of Management Rohtak
BBA-MBA, Business Administration and Management, General
ABOUT SUNNY ANAND
I am working as a Product Manager for the BL-SME (Business Loans) vertical at Muthoot Finance, where I am handling products, processes, systems, and partner integrations that support business loan growth.My role involves working closely with the business team, IT team, operations, compliance, DSAs, aggregators, and sales team to build simple and effective systems that improve lead flow, customer journey, and approval rates. I am currently working on building an in-house Loan Origination System (LOS), improving aggregator and DSA models, and setting up structured processes like complaint management and call centre operations.
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