Sunni Goodman

About Sunni Goodman

Experienced communications, integrated marketing, and retail leader. Skilled in digital strategy, content development, crisis communications, employee engagement, public relations, culture enhancement, voice of the customer, and team development. Strategic and adaptable professional with demonstrated curiousity in to what drives true motivations and innovation. Earned a MA focused in Advertising from The University of Texas at Austin after graduating from Stephen F. Austin State University with a degree in Journalism. Proud member of the ladyjack volleyball team. Axe \'em!

Experience

1. Managing Director, Marketing

   BGE, Inc.

   Aug 2023 — Present

   I lead a high-performing team of marketing members, proposal writers, event planners, graphic designers, and communication professionals. My role focuses on driving strategic marketing initiatives, enhancing brand positioning, and optimizing business development efforts to support firm-wide growth.I collaborate cross-functionally with leadership to streamline marketing processes, leverage data-driven insights, and implement innovative solutions for internal and external clients. As a trusted advisor and executive leader, I ensure the integrity of our brand, develop compelling marketing strategies, and oversee multi-channel content creation to enhance client engagement.Key Responsibilities:Strategic Leadership & Team Development- Oversee marketing resources, workload, and schedules to align with business priorities- Lead recruitment, onboarding, and professional development for a diverse marketing team- Foster a culture of continuous improvement, innovation, and excellence.Business Development & Client Engagement- Evaluate and prioritize marketing opportunities to drive revenue growth- Direct key client engagement initiatives, including special events, conferences, PR, and thought leadership- Collaborate with regional teams to optimize marketing strategies across sectors and geographies.Branding & Content Strategy- Lead all branding, messaging, and content creation across digital and print channels- Develop and execute comprehensive marketing and branding strategies for market expansion- Maintain a consistent corporate identity across all touchpoints.Key Achievements: Led a rebranding initiative to refresh our web presence. Initiated active PR and thought leadership strategy. Built and mentored a high-performing marketing team, driving innovation and efficiency. Updated proposal/pursuit process to better align with business objectives and increase efficiency and win rates.

Education

• The University of Texas at Austin

  MA, Advertising

  2003 — 2005

• Stephen F. Austin State University

  B.A., Journalism, emphasis in marketing

  1999 — 2003

Skills

• Digital Strategy
• Leadership
• Content Development
• Social Media
• E-Commerce
• Newsletters
• SEO
• Marketing
• Digital Marketing
• Retail
• Media Planning
• Advertising
• Web Content Development
• Social Networking
• Social Media Marketing
• Public Relations
• Internal Communications
• Brand Management
• Corporate Communications
• Fundraising
• Media Relations
• Public Speaking
• Marketing Communications
• Facebook
• Press Releases
• Digital Media
• Integrated Marketing