Sunmeet Singh Oberoi
Market Research | Competitive Intelligence | Life Sciences | Healthcare | Research Consulting | Management Consulting | Business strategy | Great Lakes | Ex - ZS
- Role
- Engagement Manager at ZoomRx
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sunmeet Singh Oberoi
Engagement Manager at ZoomRx with 8+ years driving commercial decision-making for global biopharma. I specialize in life-sciences market research, competitive intelligence, and insights generation across immunology, IBD (CD/UC), nephrology (C3G/IC-MPGN), and other specialty therapy areas.I lead end-to-end insight engagements — ATU/AAU, message testing, SFE analytics, and HCP–patient conversation studies — delivering strategic recommendations that strengthen brand positioning, optimize field performance, and unlock measurable commercial value.Previously at ZS Associates, I built strong expertise in market sizing, payer dynamics, GTM execution, and real-world data analytics for oncology and specialty therapies. My early role at TCS sharpened my capabilities in digital transformation and operational excellence across enterprise-scale initiatives.Engineered in technology and strengthened through an MBA in strategy, I operate at the intersection of analytics, insights, and business strategy — helping life-sciences organizations compete smarter, accelerate growth, and evolve with the future of healthcare commercialization.
Experience
Engagement Manager
Nov 2023 — Present · Gurugram, IN
Lead end-to-end life sciences market research projects, from design to insight delivery, across ATU/AAU, SFE, Message Testing, Deep-dive, and HCP–patient conversation studies, managing recurring engagements exceeding USD 4 million in revenue• Drove market research strategy for blockbuster immunology brands (Rinvoq, Tremfya, etc.) and emerging rare-disease therapies within IBD (CD, UC) and nephrology (C3G, IC-MPGN) portfolios• Led annual market research budget planning with commercial leads, financial alignment, and prioritization of strategic insight initiatives; ensured governance across SOWs, SLAs, and RFPs, and Tracker Compliance to foster value-driven vendor partnerships• Quantified the effectiveness of 600+ sales rep interactions, influencing updates on HCP messaging and visual aids that improved positioning. Also, identify optimal message combinations using TURF analysis• Analyzed 20+ HCP-patient conversations, mapping patient journeys & prescribing habits, which led to revamping Salesforce training for clients.• Optimized MR operations by streamlining survey design and vendor collaboration, reducing survey time by 30% and outliers by 20%, while achieving 100% on-time completion across studies, coordinating with 3+ cross-functional teams and multiple vendor partners• Planned and executed a market value driver prioritization study leveraging Max-Diff analysis to quantify attribute importance
Education
Great Lakes Institute of Management
Master of Business Administration - MBA, General Management
2021 — 2022
St. George's College
High School, Scie
1998 — 2013
Dr. A.P.J. Abdul Kalam Technical University
Bachelor’s Degree, Computer Engineering
2013 — 2017
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