Karen Sun
Pharmaceutical Product/Brand & Market Access Marketing
- Role
- Marketing Director, Us Market Access at AbbVie
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Karen Sun
A dynamic marketing professional with diverse experience in niche product brands. Strategically focused and driven to execute tactics efficiently through collaboration within a matrix-ed organization and effective agency partnership. Known for getting up-to-speed quickly on new technologies and competitive landscapes. I’ve worked on a variety of pharmaceutical brands including, but not limited to, the following:BOTOX – NeurologyiLASIK – Refractive OphthalmologyIncrelex – Pediatric EndocrinologySomatuline Depot – EndocrinologyZiana - DermatologySpecialties: Branding, Concepting, Positioning, Messaging, Tactical Planning, Customer Relations Programs, Sales Force Training, Sales Force Excitement Programs, Direct to Professional, Direct to Patient, Direct to Consumer, Launch Planning and Execution, Annual Marketing Budget and Forecasting
Experience
Marketing Director, Us Market Access
Mar 2022 — Present · Irvine, CA, US
Education
University of California, Irvine - The Paul Merage School of Business
MBA, Product Management
2010 — 2013
University of Illinois Urbana-Champaign
BS, Marketing
Skills
- Business Development
- Relationship Marketing
- Product Development
- Strategy
- Messaging
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Marketing
- Market Research
- Leadership
- Management
- Positioning
- Sales
- Product Management
- Marketing Management
- Competitive Analysis
- Product Launch
- New Business Development
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