Sunith Shetty

About Sunith Shetty

Do you have a deep desire to become an expert author or a tech evangelist in the developer community?Are you finding it difficult to design books that cater to the right audience and solve the key unmet needs of the customer? Do you feel you\'re all alone while doing market research, picking the right content, organizing them, and finalizing launch strategies while writing technical content? Does this sound like you? ‍I\'ve been working with lots of tech professionals and experts catering to different tech communities and the feedback I\'m getting is first and foremost it is not easy to write a technical book. Unfortunately, there is no one easy way or a go-to process to provide solid and accurate content to the community. Having worked with tech professionals and developers around the world, I realized in addition to time constraints there were other areas of struggle and challenges:The PROPOSITION - what are the KEY steps and techniques to finalize a value proposition The DIFFERENTIATION - how should I make the book UNIQUE and DIFFERENT from the existing competition The MARKETING - how do I get my book RECOMMENDED by people around the globeHaving come across these problems numerous times in the past, it is extremely important to address these first before writing a book. Go from \"no idea\" to understand critical questions like the current market problem, proposition value, market positioning, and user segments 2. Learn how to differentiate your book from the existing competition using BLUE OCEAN strategy or JTBD canvas to find out how well the customer pain points are served within the community 3. Understand how to successfully penetrate any market so that customers/buyers feel awesome when they buy the book If you\'re facing the same problem and looking for streamlined ways to build a solid book for the community, here\'s what you can do now - click the connect button and let me know how I can help you.Alternatively, you can email me at - s••••••@packt.comWith the help of the above streamlines ways, we have seen huge success: One author got 10 conference invites and recognition in just 2 WEEKS after the book getting published. Another saw a massive 5X improvement in community networking and professional respectAnother quickly became the go-to guy in his organization to lead various important projects from the front in just 1 MONTH.

Experience

1. Commercial Director

   Packt

   Aug 2023 — Present · Mumbai, IN

Education

• Pillai Hoc College Of Engineering and Technology

  Bachelor's degree, Computer Engineering

  2011 — 2015

• Swami Vivekanand College of Arts Science and Commerce

  High School Diploma, Electronics

  2009 — 2010