Sunita Richardson

About Sunita Richardson

Award-winning Brand & Campaign Strategy leader with deep experience overseeing all aspects of global branding for a Fortune 500 company. Dedicated to shaping company commitments and their creative expression, including advancing sustainability, expanding opportunity, protecting fundamental rights, and earning trust. Defining the global campaign strategy for key portfolio products and brand love activation plan including developing brand insights for key audiences and evolving the brand architecture, positioning, and portfolio strategy for an AI-driven marketplace. The intersection of creativity and AI is a key focus area for innovation of company-wide brand tools and experiences—striving to create passionate brand stewards through personalized, real-time guidance and engagement.Held both agency and corporate marketing roles in brand leadership and experience development. Extensive skills overseeing strategy, fiscal planning, branding, awareness, digital, social media, creative, content, advertising, results reporting, asset management platforms and event experiences. Dedicated leader with strong executive communication skills and track record for building a high-performance team, managing corporate communications, and working closely with C-Suite to craft and land strategic approaches to brand transformation.2024 Highlights & Collaborations:Speaking: 2024 Interbrand Best Global brands, GE Brand CollaborativePublications: 3 Steps to Measure and Explain Brand Impact as a Tech CMO (Gartner)Awards: 17 gold, silver, bronze and top winners from Fast Company, Graphis, Red Dot, and Transform

Experience

1. Senior Director, Head of Brand & Campaign Strategy

   Microsoft

   Jan 2025 — Present · Seattle, WA, US

   Leadership of a team of brand builders with deep expertise in the strategy and foundations for best-in-class brands.Brand Strategy: Define the core foundations for best-in-class brandsBrand architecture // Brand promise // Brand positioning // Customer insights // Naming systemsCampaign Strategy: Differentiate our brand to break through & connectCompetitive insights // Customer needs // Defining the white space // Audience messaging // Campaign Brief // Bridge PM & CreativeBrand & Campaign Comms: Share broadly to build community & amplify campaignsSynthesize storytelling // Amplify campaigns // Recap campaign results // Deliver brand toolkits // Inspire communitiesBrand Platforms: Create brand access and foster excellence company-wideBuild the makers hub // Create brand learning // Optimize via analytics // Expand reach with AI // Innovate in products

Education

• Indiana University Bloomington

  Bachelor of Arts - BA, Liberal Arts & Management Program, Marketing, Advertising, Law, Business Mgmt, Ethics & Ecology

• University of Washington

  Masters of Marine Affairs - MA, Marketing, Planning, Policy, Sustainable Design, Environmental Impact & Ecology

Skills

• Copywriting
• Web Design
• Digital Strategy
• Collateral
• Integrated Marketing
• Advertising
• Brand Architecture
• Direct Marketing
• Creative Direction
• Content Management
• Concept Development
• Brand Development
• Social Media Measurement
• Creative Strategy
• Digital Marketing
• Strategy
• Messaging
• Interactive Marketing
• Branding & Identity
• Packaging
• User Experience
• Content Strategy
• Marketing Strategy
• Art Direction
• Corporate Branding