Sunil Dhar

About Sunil Dhar

Executive Leadership | Strategic Planning | P&L Responsibilities | Sales & Marketing | Business Development, Marketing Analytics | Product Category Management | Brand Management | Channel & Distribution Management | Strategic Partnerships | Stakeholder Engagement | Team Building & ManagementI believe quality performance starts with a positive attitude. A Sales Specialist and Business Development Expert, I come with 26+ years of entrepreneurial mindset, driving significant success in both well-established and start-up organizations.I consistently lead businesses to achieve goals, add business value through analysis of commercial opportunities, promote brand & marketing efforts and drive revenue & profit growth. Passionate about building strong sales teams, distribution relationship to expand into new channels & regions and foster enhanced \"\" in target market.Leveraging extensive national and international experience, I have driven sales and boosted business margins through innovation, strategic planning, and delivered results in FMCG across a multitude of categories, namely - ᴇɴᴇʀɢʏ ᴅʀɪɴᴋ, ᴄʜᴏᴄᴏʟᴀᴛᴇ, ᴄᴏɴᴇᴄᴛɪᴏɴᴇʀʏ, ᴛᴇᴀ, ᴇᴅɪʙʟᴇ ᴏɪʟ, ʙɪᴄᴜɪᴛ, ᴊᴜɪᴄᴇ, ɴᴀᴄᴋ & ʙᴇᴠᴇʀᴀɢᴇ, ᴏʏᴀ ᴍɪʟᴋᴋᴇʏ ᴄᴀʀᴇᴇʀ ʜɪɢʜʟɪɢʜᴛ: Assumed control of Red Bull India from Dubai management, driving business values and sustaining 90+% market share leadership Led \"On My Own\" Route-to-Market strategy till execution for Red Bull in India in 2012. Oversaw distribution transformation across urban & semi-rural areas and channels with 150 commercial professionals. Set up 400 distributors nationwide in 6 months India Business won the most coveted “Bull of the Year” Global Award in 2017 Led sales and distribution for all product categories, achieving 4x sales growth and expanding distribution into Organized Retail channels (Modern Trade, HORECA, Defence) at Godrej Hershey Achieved distinctive business growth with 40% CAGR in volumes & market share at Cadbury IndiaMy journey through diverse roles has honed my skills as strategist and cross-functional leader. I drive transformative change, enable cost savings, and instil culture of continuous improvement. I lead by example, inspire teams, and foster an inclusive work environment that consistently motivates them to deliver peak performance.Let\'s connect and explore driving transformative success together!

Experience

1. Chief Executive Officer (CEO)

   Red Bull

   Jan 2023 — Present · Mumbai, IN

   Dedicated 14 years to Red Bull India, subsidiary of the global Energy Drink behemoth pioneering this category with annual revenues of EUR 7 billion. India ranks among the top 5 growth markets for the organization.In the current role, managing overall operations and business activities with focus on expanding company, and driving profitability. Crafting long-term vision, implementing strategic plans with people at the heart of its growth engine. In managing extensive transformations, my approach starts with identifying internal scopes of change, ensuring complete internal buy-in, enabling teams to embrace incremental innovations cultivate alliances, crucial for realizing even the most challenging transformations. I see leadership as more than directing teams unilaterally but co-crafting a shared vision. I believe in mentoring team members to transform organizations into innovation engines, and empowering them to deliver above & beyond regular business KPIs. Through shared vision, transparency, and fostering a culture that celebrates calculated risks across various teams & functions I\'ve overseen, I\'ve transformed employees into brand ambassadors over the years. I believe in enabling strategic decision making and evolving core culture while preserving its essence, empowering talent through dedicated career pipeline, fostering diverse perspectives for teams, and maintaining strong collective vision as universal growth engine across industries. My strength lies in empathizing, building elusive employee trust, and fostering genuine loyalty. Success and failure hinges on people, and retaining top performers requires nurturing an empathetic culture that meets their needs.

Education

• Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

  Diploma in Marketing Management, Masters in Marketing Management

• University of Mumbai

  Bachelor of Commerce (B.Com)

  1986 — 1989