Sunil Bhabad

Regional Head of Sales- El @ICICI Bank

Nashik, IN

Business Development, Product Development and Launching-• Business - Developing Regional EL Business from 25 cr to 95 cr (approx. 400 %) in year by Business Activity, Campaigns and Market penetration through DSA.• Marketing with STP - Understanding Segment of product to identify market potential, Targeting by reach out to customer base and Penetration though best policy and offering with I bank product.• Referral Strategy- Business growth by 22 % through Referral Campaigns by Executive schedule calling.• DSA Strategy –Network building for growth by EL DSA channel network enhancement for ICICI bank.• Escalation - Prompt Escalation Turn Around Time (TAT) reduce by 24 hours which was initially 72 hours and total tickets by 45 % by SOP and Execution withing Service Level Agreement.• Team - Handling team of 8 RM and 16 Executive, training to convert prospective client leads into business leads by requirement gathering and analysis with policy eligibility criteria.• Document - Verification of KYC/CIP/CDD for individual and business entity.• Team Campaign with DSA- Team of RM and Executive for driving business campaign within college and ILETS classes for leads collection Marketing and Sales Qualified leads (MQL & SQL).• Marketing Campaigns for product launch and business leads collection (MQL & SQL).• Financial Analys - Risk and compliance assessment for revenue generated, net income, gross salary etc to ensure loan repayment risk with unsecured loan profiling.• Product Development and Launch– New development of product and enhancement product by Brain Storming sessions, stakeholder feedback and competitor product placing in Market.• Policy - Co applicant policy development in Product policy.(Step changer in Industry)• Software Expertise- Power BI and CRM for sales tracking and product development, MS office.

University of Pune

Bachelor's degree

Dr D Y Patil Institute of Management Studies (DYPIMS)

Master of Business Administration - MBA