Sunil Yadav

About Sunil Yadav

Professional with 7.5+ years of experience in Digital Display, Programmatic Advertising, Media Planning, Media Buying. My roles covers the full campaign process from planning the campaign to setting up campaign in DV360, TTD, AAP to end of campaign analysis and work with Account managers, Optimizing campaigns and Reporting.Experience on DSP’s such as DV360, The Trade Desk, Amazon Advertising Platform.Specialist : Understanding of Search, Display, Video, Audio, Ad sequencing Advertising and programmatic Buying. Also, always keen to perform excellently in every new opportunity that come my way.

Experience

1. Senior Manager - Programmatic

   Groupm

   Jan 2022 — Present · Mumbai, IN

   Managing P&G clients programmatic strategies, Planning, execution and third-party integration.Responsible for timely delivery of Programmatic Display and Video campaigns, and prioritizing campaign delivery appropriately for the Programmatic team.Ensuring campaign pacing is monitored consistently in order to ensure budgets are spent accordingly without under/over-delivery.Responsible for working with the Programmatic account teams to recommend appropriate programmatic strategies and identify suitable approaches for creating and deploying campaigns.Mentor more junior members of the team, and help with their development.Provide clear recommendations for agency planning teams in response to brief.Work with internally managed buying platforms to activate campaigns.Monitor and analyse performance to provide recommendations on approaches to drive improvement.

Education

• University Of Meghalaya

  B.COM, Bechelor Of Commerce

  2011 — 2014