Sunil Thapar
Chief Manager - Product - Brand Relations at IDFC FIRST Bank with expertise in consumer durable finance.
- Role
- Chief Manager - Product - Brand Relations at IDFC FIRST Bank
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sunil Thapar
With over 14 years of experience in retail and banking, I currently serve as Chief Manager - Product at IDFC FIRST Bank, specializing in consumer durable finance. My expertise lies in forging strategic partnerships with OEMs to enable customer-centric financing solutions, enhancing affordability for diverse product categories. By spearheading initiatives such as onboarding new OEMs, reconciling subvention payments, and analyzing product portfolios, our team drives impactful alliances to support consumer lifestyle upgrades. At the core of my role is the mission to empower consumers through tailored financing options and seamless collaboration with internal sales teams and brand partners. By focusing on innovative tenure schemes and robust business analysis, I contribute to scaling revenue opportunities while strengthening relationships with key stakeholders. My competencies also extend to retail sales, expansion strategy, and SOP management, cultivated through leadership roles across banking and consumer electronics industries.
Experience
Chief Manager - Product - Brand Relations
Sep 2022 — Present · New Delhi, IN
Driving OEM\'s ( Brands ) for consumer durable finance partnership and alliance 1). Engagement with Brand - OEM for partnership & alliance to next level.2). CD offer discussions with Brand - OEM on monthly, quarterly and seasonal basis.3). Business Analysis of Brand - OEM category wise product portfolio.4). Onboarding New OEMs be it Non Digital or Consumption OEMs for Consumer Durable Loan facility to help sellout drive by enhance consumer lifestyle and buying capacity.5). Providing effective scheme tenure mix for internal sales team to source Consumer durable loans to existing and new to bank customers.6). Timely reconciliation with Brand - OEM on subvention payments.7). Ensure tech related API integration, channel validation of Brand alongside Agreement before start of business to avoid compliance.
Education
NIAM - MTIM
Bachelor of Business Administration (BBA), Retail Management
2006 — 2009
National Institute
Bachelor of Business Administration
2006 — 2009
Skills
- Public Relations
- Business Strategy
- Sales Operations
- Sales Management
- Customer Service
- Performance Management
- Event Planning
- Powerpoint
- Strategic Planning
- Employee Relations
- Inventory Management
- Teamwork
- Team Management
- Event Management
- Key Account Management
- Retail
- Customer Relations
- Management
- Team Building
- Customer Relationship Management (Crm)
- Public Speaking
- Vendor Management
- Research
- Competitive Analysis
- Marketing Communications
- Problem Solving
- Business Planning
- Sourcing
- Product Management
- New Business Development
- Business Development
- Microsoft Office
- Sales
- Marketing Strategy
- Excel
- Leadership
- Channel Management
- Telecommunications
- Product Development
- Negotiation
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