Sunil Shaw

About Sunil Shaw

As an Manager at HighRadius, I bring over 11 years of experience in sales, business development, and account management across diverse industries, including SaaS, IT, and software. My current focus is on spearheading initiatives for pipeline generation, cross-sell, and upsell opportunities within customer accounts while managing a high-performing SDR team of six. I collaborate with sales, product marketing, and operations teams to implement a multi-channel GTM strategy, leveraging cold calling, direct mail, personalized email outreach, social selling, and executive events. With expertise in SaaS sales, deal closure, and end-to-end sales processes, I am passionate about driving impactful business outcomes and fostering growth for HighRadius and its global clients.

Experience

1. Manager-abm

   HighRadius

   Jul 2025 — Present · Hyderabad, IN

   Spearheading initiatives across global accounts with a strong focus on pipeline generation, cross sell & upsell within customer accounts.Managing a team of 6 FTE, to generate opportunities with customer accounts for cross sell & upsell.Leading and scaling a high-performing SDR team from the ground up—establishing structured onboarding, coaching frameworks, performance metrics, and a comprehensive Expansion playbook.Driving full-funnel GTM strategy in collaboration with sales, product marketing, and operations teams to align outbound campaigns within customer accounts for upsell & cross sell.Managing a multi-channel approach: cold calling, direct mail, personalized email outreach, social selling, and executive event support.Actively mentoring SDRs and enabling AEs with relevant sales collateral and discovery tools to increase conversion efficiency.Building and refining ABM and SDR processes to ensure repeatability, scalability, and measurable business impact.

Education

• University of Calcutta

  Bachelor's degree, Mass Communication/Media Studies

  2008 — 2011