Sunil Parmar

About Sunil Parmar

Head of Business Development | Alliance Laundry Systems – Direct DistributionLead national growth initiatives for the Direct Distribution channel, partnering with multi-store vended laundry operators to scale their portfolios across the United States. Oversee end-to-end development of modern vended laundry facilities—from site strategy and concept design through equipment specification, construction coordination, and store launch. Represent and deploy Speed Queen® and Huebsch® commercial laundry solutions while leading and mentoring high-performing sales teams focused on disciplined execution and long-term operator success.Real Estate Investor & Developer | NextForce CapitalPrincipal investor and developer specializing in light industrial real estate, with an expanding focus on self-storage, distribution facilities, and neighborhood retail centers. Actively source, structure, and develop value-driven assets through NextForce Capital and a family-held real estate portfolio. Investing is both a discipline and a passiondriven by the opportunity to create durable, income-producing real estate through thoughtful design, strategic location, and operational excellence.

Experience

1. Managing Partner

   Nextforce Capital

   Jan 2025 — Present · Houston, TX, US

   NextForce Capital is a private real estate investment and development firm based in Houston, Texas, specializing in the acquisition, development, and long-term operation of light industrial, flex, and retail assets across high-growth markets.Our mission is to deliver exceptional, income-producing real estate investments through disciplined execution, thoughtful design, and a hands-on operational approach.At NextForce, we combine institutional-level strategy with entrepreneurial agility — identifying underutilized land opportunities and transforming them into thriving business parks and retail environments. Our developments are built to serve the growing needs of small-to-midsize businesses, local entrepreneurs, and established enterprises seeking functional, modern, and efficient workspaces.With a proven track record across multiple industrial business parks and retail developments, our team manages the entire lifecycle — from site selection and entitlement to construction, leasing, and asset management.Driven by long-term partnerships and strong fundamentals, NextForce Capital continues to expand its portfolio by aligning investor capital with sustainable growth opportunities that generate consistent returns, durable value, and community impact.

Education

• Baylor University

  Marketing, Business, Management, Marketing, and Related Support Services

  2005 — 2009

Skills

• Microsoft Office
• Sales
• Team Building
• Management
• Contract Negotiation
• Business Planning
• Sales Management
• Business Development
• Social Media Marketing
• Retail
• B2b
• Small Business
• Marketing Strategy
• Product Development
• Marketing
• Negotiation
• Strategic Planning
• Account Management
• Sales Operations
• Customer Service
• Entrepreneurship
• Customer Satisfaction
• New Business Development
• Business Strategy
• Leadership