Sunil Maity
Marketplace Lead @Northern Tool + Equipment
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WORK HISTORY
Marketplace Lead @Northern Tool + Equipment
Hyderabad, IN
My responsibilities have included:Leading merchandising and content strategy across categoriesManaging affiliate sales channels on Walmart & AmazonFull-funnel campaign execution: PLA, SEO, SEM, Amazon PPC.Data-driven reporting and executive insights for decision-makingManaging over 10 brands with 75%+ sales growth on Amazon aloneBeyond individual contributions, I’ve played a vital role within a Marketplace Team that delivered record-breaking results:Achieved 75.2% YoY growth in June and a 70% surge in Q2, fueled by strategic pricing, A+ content enhancements, variation listings, and dynamic pricingDrove $7.2M in revenue in May, with standout categories like Material Handling and SprayersExecuted a $1.9M Spring Sale campaign, rooted in targeted SKU curation and collaborative merchant planningSpearheaded the Scaffoldmart brand launch, contributing to long-term differentiation and sustained growthDelivered $1.8M in revenue during Prime Deals 2025, up 87% YoY, while maintaining a 48.59% product marginAmazon Ads achieved 15.52 ROAS, reflecting precision media targeting and spend efficiencyI thrive at the intersection of marketing, analytics, and marketplace growth, always focused on long-term profitability, brand performance, and customer-centric execution.Let’s connect if you\'re passionate about transforming digital shelves into engines of exponential growth.
EDUCATION
Kalinga University, Raipur
Bachelor's degree, Computer Technology/Computer Systems Technology
Bishop Cotton Boys' School
Associate of Science - AS, Computer Science
ABOUT SUNIL MAITY
Marketplace Marketing Lead | E-commerce Growth Strategist8+ years of hands-on experience scaling Amazon, Walmart, eBay, Newegg, and Target+ marketplaces.Proven success driving profitable growth through advanced PPC, SEO, content strategy, and full-funnel advertising execution.Expertise in category management, pricing strategy, consumer behaviour, and market trend analysis.Delivered 75% YoY growth on Amazon and 30%+ across secondary marketplaces through optimisation and strategic planning.Managed SKUs using Channel Advisor Rithum, Amazon Seller Central, and affiliate programs.Led merchandising, listing optimisation, and content strategy across high-performing categories.Executed data-driven PPC campaigns, achieving 15.52 ROAS, maximising spend efficiency and visibility.Achieved $7.2M in monthly revenue and $1.8M during Amazon Prime Deals 2025 with 40%+ profit margins.Pioneered brand launches and seasonal campaigns—including $1.9M Spring Sale and high-impact A+ content rollouts.Skilled in leveraging Buy Box analytics, BI tools, A/B testing, and dynamic pricing to grow conversion and margin.Collaborated with cross-functional teams to deliver 70%+ category-level sales growth and sustainable marketplace expansion.Focused on long-term brand performance, customer-centric execution, and data-powered decision-making.Keywords: Amazon PPC, Marketplace Growth, E-commerce Strategy, Category Management, Pricing Optimization, Retail Media, Amazon Advertising, SEO/SEM, Channel Advisor Rithum, Conversion Optimization, Performance Marketing, Digital Merchandising, Marketplace Analytics, A+ Content, Product Listing Optimization
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