Sunil Kumar Sinha

About Sunil Kumar Sinha

Visionary leader with 21+ years of progressive experience driving strategic product…

Experience

1. General Manager Buying & Merchandising Denim

   Baazar Retail Pvt. Ltd

   Apr 2023 — Present

   Here, I established a strong market presence for denim products, thereby achieving a commendablemarket share through strategic benchmarking. I conducted thorough market research and competitor analysis to inform effective design inputs, range development, and finalization of product and merchandise grids.Moreover, I developed comprehensive buying and option plans based on MRP and Open-to-Buy(OTB) while managing a budget of approximately INR 89 Cr. I also increased the company\'s intake margin across all product categories, and ensured timely delivery of monthly quantities across all categories, aligning with business, marketing, and supply chain management inventory strategies.Furthermore, I cultivated cross-functional collaboration between departments and vendors toleverage process and area expertise, and implemented an analytical vendor selection process and fostered strong business relations with key suppliers for reliable supply, product replacement, and substitution.Along with that, I provided regular Management Information System (MIS) reports to top management,detailing product sales performance and evaluating Sell-Through Rate (STR) at the option/style level. Also, I garnered recognition for standardizing and consolidating the complete eco-system of garment manufacturing, with diversified product expertise into shorts, trousers, shirts, denims, etc.

Education

• Patna University

  Bachelor of Arts - BA, English

  1996 — 1999

• National Institute of Fashion Technology (NIFT)

  Post Graduate Diploma, Garment Manufacturing Technology

  2001 — 2003