Sunil Kumar

About Sunil Kumar

Results-driven sales professional with over 12 years of experience in FMCG, General Trade, and B2B e-commerce. Currently working with Reliance Consumer Products Limited (RCPL), managing beverage sales (CAMPA) and driving market expansion across assigned territories.I specialize in distributor development, secondary sales growth, and building strong retailer networks. Throughout my career, I have consistently achieved monthly and quarterly targets by focusing on execution excellence, team leadership, and data-driven decision-making.Previously, I have worked with leading organizations like Parle Agro (EPICU Beverages), Nykaa (Super Store), and Udaan, where I successfully scaled business operations, improved market coverage, and enhanced customer engagement.Key strengths include:• Sales Strategy & Execution• Distributor & Channel Management• Team Leadership & Development• FMCG & E-commerce Operations• Market Expansion & Business GrowthI am passionate about driving business growth, building high-performing teams, and creating long-term value in competitive markets.Open to new opportunities in FMCG and e-commerce sales leadership roles.

Experience

1. Area Sales Executive

   Reliance Consumer Products Limited

   Nov 2025 — Present

   Key Responsibilities: • Appoint and develop distributors to expand market reach and strengthen distribution network. • Manage distributor operations including primary and secondary sales to ensure consistent product availability in the market. • Drive sales performance by achieving monthly and quarterly targets across assigned territory. • Lead, train, and motivate the sales team (DSRs/field staff) to ensure target achievement and productivity. • Monitor market coverage, ensuring effective outlet reach, visibility, and execution. • Implement company sales strategies, schemes, and promotional activities to boost sales growth. • Maintain strong relationships with distributors and key retailers to enhance business performance. • Analyze sales data, track performance metrics, and take corrective actions to meet business objectives. • Ensure proper stock planning, inventory management, and minimize stock-outs. • Conduct regular market visits to understand competition activities and identify growth opportunities. • Ensure compliance with company policies, reporting systems, and timely submission of sales reports.

Education

• Punjab State Board of Technical Education and Industrial Training

  diploma, Mechanical engineer

  2009 — 2012

• summer Hill convent school Bathinda

  10th, CBSE

  1995 — 2007

• Dashmesh Public School Bathinda

  12th

  2007 — 2009