Suniel Curtis
Web Analytics Manager @THG Ingenuity
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WORK HISTORY
Web Analytics Manager @THG Ingenuity
Manchester, GB
Managing Tag management for hundreds of websites. Reduced the time taken to deliver tracking through innovation, process and testing improvements. Increased workload with a static team capacity. Due to the volume of work and to be able to scale the business building out innovative tag management automation, monitoring and testing.
EDUCATION
University of Leeds
BSc, Artificial Intelligence/Mathematics
University of Leeds
PhD, Operational Research
SKILLS
ABOUT SUNIEL CURTIS
Suniel drives innovation and profitability at THG Ingenuity by integrating marketing technology across hundreds of client websites. Currently, he leads two teams; Web Analytics that specialise in tag management and DevOps to deliver automation. His extensive experience includes roles at THG Ingenuity, N Brown, Hays, lastminute.com, and Experian.Armed with a PhD in Artificial Intelligence, Suniel excels at solving complex problems. At Hilton, he identified critical site errors that saved $3M in potential annual booking revenue, and at Experian, he developed advanced customer segmentation techniques that combined social media and demographic data. At THG ingenuity he is automating tag management and delivering monitoring and automated testing.
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