Sunia Arif
Commercial Strategy & Go-to-Market | CPG, Retail Media & eCommerce | ex-PepsiCo, ex-Ibotta
- Role
- Independent Consultant at Recess
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sunia Arif
I’m a commercial strategy and go-to-market leader with 12+ years of experience helping CPG and retail media companies bring products to market and drive growth.I specialize in making complex products and solutions sellable — clarifying who they’re for, how they create value, and how sales and client teams bring them to market effectively.I’ve worked across marketing, sales, and commercialization roles at PepsiCo and Ibotta, as well as in consulting, partnering closely with product, sales, and marketing teams to drive adoption and revenue.On a more personal note, I am mid-west born and raised and currently reside in Chicago, IL.
Experience
Independent Consultant
Oct 2025 — Present · Chicago, IL, US
Led fractional go-to-market and business development efforts for Recess Sampling, an experiential sampling platform, shaping positioning and sales narrative for CPG and retail media stakeholders
Education
Alexandria University
Arabic Language and Literature
2011 — 2011
Southern Methodist University
Certification of Digital Marketing, Digital Communication and Media/Multimedia
2015 — 2015
Northwestern University - Kellogg School of Management
Kellogg Executive Education Certificate , Digital Marketing Strategies
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA), Business Administration and Management, General
2008 — 2012
Skills
- Teaching
- Powerpoint
- Research
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Public Speaking
- Financial Analysis
- Data Analysis
- Event Planning
- Social Media
- Strategic Planning
- Nonprofits
- Accounting
- Fundraising
- Event Management
- Community Outreach
- Business Strategy
- Financial Modeling
- Management Consulting
- Project Management
- Cobbler
- Disney
- Marketing
- Public Relations
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