Gloria Sun

About Gloria Sun

I\'m a strategic marketing leader who drives revenue by bridging product marketing, brand strategy, and growth—turning products into market narratives that generate customer loyalty and business results. What I do: Product Marketing: Shape product vision, positioning, pricing, and GTM strategy—launched AI-powered products, 2 new SKUs for new audience segments, and 20+ features driving Million in revenue. Brand and Growth: Build acquisition engines and customer lifecycle programs that optimize conversion, retention, and LTV across consumer, SMB, and enterprise segments. Commercial Strategy: Drive revenue through pricing optimization, subscription models, and multi-product ecosystems—from product-led growth to enterprise deals. Experience: 20 years across tech (Microsoft, LinkedIn), CPG (General Mills), and retail—marketing everything from consumer packaged goods to hardware devices to subscription services to AI products. This range taught me to solve for both the rational buyer and the emotional human, whether targeting millions of consumers or sophisticated enterprise buyers. I build high-performing teams, excel at cross-functional leadership in matrixed organizations, and combine data-driven decision making with compelling storytelling to drive pipeline velocity, product adoption and business revenue.

Experience

1. Senior Director of Product Marketing, Linkedin Premium Subscriptions, Ai Agents, and Smb Strategy

   Linkedin

   Aug 2024 — Present

   Head of Marketing for LinkedIn Premium subscriptions across B2C and B2B, partnering with R&D on leading AI agentic technology and central SMB marketing strategies. Manages & directs multiple teams across e2e marketing workstreams - product marketing, growth marketing, GTM, research, brand, and product-led growth functions to drive acceleration of LinkedIn\'s online self-serve portfolio of subscriptions, a $X Billion business with 65% y/y signups growth (LinkedIn’s fastest growing business). Continuous innovation with new channels, business targets, and incrementality measurement. Launched two new SKUs for expanded audience segments, with generative AI features and Agentic AI capabilities, generating over Million. Currently exploring PMF opportunities with Mid-Market and Enterprise.

Education

• The Wharton School

  Executive Education, Customer Innovation and Finance Course

• The University of Texas at Austin

  Bachelor of Business Administration (B.B.A.), Marketing, Finance

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Marketing, Management & Strategy

Skills

• Competitive Analysis
• Account Management
• Trade Marketing
• Consumer Products
• Grocery
• Strategy
• Project Management
• Prospace
• Cross-Functional Team Leadership
• Marketing Strategy
• Management
• Iri
• Category Insights
• Sales
• Customer-Focused Sales
• Nielsen
• Forecasting
• Leadership
• Data Analysis