Sung-A Lim
Senior Product Manager @Easybank Deutschland
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WORK HISTORY
Senior Product Manager @Easybank Deutschland
Hamburg, DE
EDUCATION
Albert Schweitzer Gymnasium
Abitur
Hotelschool The Hague
Bachelor
ABOUT SUNG-A LIM
PERSONAL SUMMARY: Innovative and self-directed marketing professional with extensive experience in partnerships, loyalty marketing, business development, brand management and digital marketing. SKILLS & CAPABILITIES - Partner acquisition including contract negotiations - Recognized subject matter expert to train, develop and mentor partnership marketing team - Driving incremental revenue - Member acquisition through marketing campaigns and program initia - Driving loyalty and member retention through exclusive “money-can’t buy” member events KEY ACHIEVEMENTS & KEY EXPERIENCE - Assessment of financial products for market entry including analysis of business model, risk assessment, part of strategy team and decision to launch or decline the project - Working on strategic programs to engage partners in building an ecosystem for reciprocal benefits - Managing partner marketing campaigns, the highest driving US$ 32M (average US$ 10M) to hotels in Asia Pacific exceeding average results by over 200%- Managing complex projects including system integration with partners
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