Sundus Sliemers

About Sundus Sliemers

Experienced executive with an entrepreneurial mindset, strong sense of urgency and drive for results, Possesses strong influence skills: poise and the ability to gain alignment and investment from stakeholders, Effective communicator and presenter: crafts compelling presentations and presents confidently at a senior level. Strong analytic and insight skills: ability to deep dive data and translate into actionable recommendations. Luxury brand sensibility: in terms of content, visuals, copy and client experience.• Experience leading global digital organizations and achieving success in an influence reporting structure• Global understanding of digital marketing, current digital technologies, and emerging digital capabilities with the demonstrated ability to execute marketing plans• Thorough understanding of e-commerce, customer experience, site replatforms and redesigns, CRM, client service and social media marketing• Evidence of a creative, innovative, forward thinking mind; not accepting of the status quo; pragmatic and highly results-oriented• Proven track record managing complex, cross-functional teams/projects in a highly matrixed organization• Ability to lead and drive change in a changing environment• Strong project management skills ablilty to manage multiple prioritiesDrive multi-million dollar sales revenues and profits through effective merchandising strategies, creation of a compelling product assortment and successful execution of merchandise assortment planning and financial plans. Key item focused with large sku responsibility (over 20k skus). Manage inventory plans and markdowns with finance and negotiate licensee and wholesale agreements with key accounts.Experience includes:•Luxury Apparel, Accessories, Shoes and Handbags•Apparel: knits,wovens,denim, fleece, sweaters, suits, outerwear, dresses, skirts, graphic tees, sportswear•Accessories•Intimate Apparel•Footwear •Jewelry•Personal care, beauty, fragrance•Home

Experience

1. VP Emm Ecommerce Merchandising & Digital Strategy

   Nordstrom

   Jan 2017 — Present · Los Angeles and Seattle, WA, US

   Head of Cross Divisional Merchandising and Strategy for Nordstromrack.com & Hautelook.com• Manage and develop a high performing digital merchandising team across all categories• Develop, lead and deliver a strategic vision across all customer touchpoints• Lead across all categories to ensure a cohesive, intuitive digital experience spanning the merchandise categories• Partner with a diverse group of stakeholders, including the Nordstrom Merchandising Group teams across all divisions, to drive towards shared outcomes including ensuring online product selection and depth supports online goals and drives multichannel profitability• Lead site content and calendar development in partnership with Marketing to drive demand and customer acquisition objectives on site and in email• Identify site wide navigation and product page enhancements, in partnership with Product Management, to drive conversion and AOV and enrich our services, site features and experiences• Oversee merchandising of product throughout the site to achieve demand targets and improve the customer experience• Develop and monitor site analytics (including product conversion rates, customer choice counts) to measure efficacy of product, content and merchandising decisions, in partnership with the Data Analytics team• Maintain expertise of the e-commerce landscape and online competitors, identifying category trends and online growth opportunities

Education

• The Ohio State University Fisher College of Business

  Bachelor of Arts, Marketing/Mass Communications and Fashion Merchandising

Skills

• Buying
• Operations
• Strategic Planning
• Negotiation
• Email Marketing
• Forecasting
• Team Building
• Management
• Sourcing
• Vendor Management
• New Business Development
• Luxury Goods
• Conversion Optimization
• Integration
• Social Media
• Fashion
• Business Intelligence
• Web Analytics
• Leadership
• Project Management
• Strategy
• E-Commerce
• Sales
• Styling
• Trend Analysis
• Profit
• P&L Management
• Online Merchandising
• Merchandising
• Social Media Marketing
• SEO
• Business Analysis
• P&L
• Digital Marketing
• Online Marketing
• Global Sourcing
• Supply Chain Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Strategy