Sunday Mitaire Nwaiku

Area Sales Manager @Niyya Food & Drinks Company Limited

South -South, NG

Key Responsibilities: Supports the business in the achievement of sales performance objectives through the effective management of a designated sales area including implementation of all sales activities in the retail sales territory, and ensuring that promotional activities are executed brilliantly. Ensures achievement of the sales target and sales drivers (Quality, Distribution, Visibility, Promotion, Price, and Persuasion) at all outlets within area coverage. Drive relationship management with distributors, partners, customers, and teams to deliver target volume, and drive teamwork among peers, associates, and play to win in the marketplace. Drive the supply chain management at depots and distributors’ end. Responsible for ensuring the retail redistribution standards are adhered to by Retail Sales Executives and Tricycle Sales Men (TSM). Ensure complete Master Data Plan for sales territory to indicate outlet details, drop size, weekly/monthly purchase, and coverage days are updated. Accountable for Point of Sale (POS) materials, Chillers, Ice chest coolers, light signs, etc. deployed in retail outlets within the sales territory.Key Achievements: Expanded the product portfolio of the organization and built brand preference by executing promotional events like product exhibitions & seminar events Managed and monitored 11 vendors by implementing effective strategies to maximize sales, revenue, and collection targets. Increased sales by 25% each year and consistently achieved & exceeded the targets in all the years. Managed a sales team of 4 and accomplished the development of the building solution segment and promoted the special product to the end customer Surpassed company record for highest revenue generated during Distributor Tradeshow 2020 Trained, developed, and managed a sales team of 10 staff, including 21 key distributors and a client base of