Sunanda Surana
Creative to Concept Lead | Marketing | Product Strategy | NIFT | FD, MFM | Fashion & Lifestyle Expert
- Role
- Creative to Concept Lead at ORANGE TREE
- Location
- Jodhpur, RJ, IN
- LinkedIn followers
- 500 followers
About Sunanda Surana
Sunanda is a Creative to Concept Head, with expertise in creative leadership, marketing, product strategy, management and brand storytelling, particularly within the fashion and lifestyle industries. As a Fashion Management graduate from NIFT and a dedicated class mentor for 2 years, she combines creative vision with business strategy to help brands stand out and grow in competitive markets.She excels at transforming innovative ideas into interesting concepts that drive audience engagement and measurable business results. Leading multidisciplinary teams, Sunanda delivers optimised campaigns, digital sales growth, and authentic brand experiences across multiple platforms.She excels at product curation, creative direction, content strategy, product lifecycle management, marketing analytics, trend analysis, and cross-functional collaboration. Sunanda enjoys utilising data-driven creativity for marketing, teamwork, and problem-solving.If you’re seeking a strategic creative leader who bridges creativity, digital marketing, and product management to accelerate brand growth, Sunanda is an ideal partner to connect with and collaborate.
Experience
Creative to Concept Lead
Sep 2024 — Present · Jodhpur, IN
Lead creative concept development and product launches with SEO- and SEM-focused copywriting to boost brand impact- Collaborate closely with designers, production, and content creators for cohesive campaigns- Manage cross-functional teams, including product and sales managers, to execute marketing strategies- Develop product roadmaps based on market research and customer insights- Oversee product lifecycle from ideation to launch, aligning marketing, development, and sales teams- Coordinate with graphic designers, content creators, and photoshoot teams to create interesting assets- Analyse campaign data to optimise performance, enhance user experience, and maximise ROI.
Education
National Institute of Fashion Technology
Masters in Fashion Management
International Institute of Fashion Designing
BSc in Fashion Designing, Fashion/Apparel Design
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