Sunakshi
Marketing Communication | Brand & Product Marketing | B2B, Consumer & SaaS
- Role
- Senior Marketing Executive at Blue Star Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sunakshi
Product Marketing professional with 2+ years of experience owning GTM strategy, product…
Experience
Senior Marketing Executive
Apr 2024 — Present · Mumbai, IN
Developed and executed strategic B2B marketing plans aligned with product launches, driving alignment across product, sales, and creative teams.Oversaw PR programs with industry publications & press to enhance brand visibility via media placements and content collaborations.Collaborated closely with sales to ensure marketing efforts directly supported business goals and pipeline generation.Conducted customer sentiment & competitive research to identify positioning gaps & refine campaign messaging for greater relevance.B2B campaigns—across email, content, and digital channels & crafted sales enablement collaterals.Managed budgets and measured ROI, optimizing spend across campaign and event execution.Oversaw B2B events and activations, coordinating logistics, sponsorships, and follow-up campaigns to maximize impact.Built strong industry partnerships to extend campaign reach and credibility among target audiences.
Education
Institute of Management Technology, Nagpur
PGDM
Savitribai Phule Pune University
Bachelor of Engineering - BE, Information Technology
2016 — 2020
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