Sumukh S Kumar

About Sumukh S Kumar

As a Senior Manager at CJ, I specialize in driving growth for global advertisers through data-driven affiliate marketing strategies and performance marketing initiatives. With over 14 years of experience, I have a proven track record of delivering measurable revenue growth, optimizing media placements, and building long-lasting client relationships.I lead client services teams across the US market, developing strategic solutions that enhance client retention, boost ROI, and deliver results. By leveraging cross-functional collaboration with Data Science and Product teams, I provide tailored solutions that optimize conversion rates and drive campaign success.My expertise lies in managing and scaling affiliate marketing programs, identifying key performance metrics, and continuously refining strategies to exceed client expectations. I thrive on building high-performing teams, mentoring professionals, and ensuring operational efficiency through capacity planning and process standardization.I’m passionate about driving business impact, from increasing average order value to reducing onboarding time and improving client satisfaction. Whether it’s crafting innovative marketing strategies, leading cross-functional initiatives, or guiding my team through knowledge-sharing sessions, I focus on fostering growth and excellence in every aspect of my work.Feel free to connect with me to discuss affiliate marketing, performance marketing strategies, or team development initiatives.

Experience

1. Senior Manager - Client Services

   CJ

   Jul 2024 — Present · Bengaluru, IN

   Leading client services and driving significant revenue growth through affiliate marketing strategies at CJ, a leading global affiliate marketing network. Responsible for managing a portfolio of key client accounts, overseeing a team of client service professionals, and developing strategic partnerships to maximize advertiser success.Achievements. Managed end-to-end campaign setup, trafficking, and optimization across display, video, programmatic, social, and native channels. Oversaw technical campaign operations across ad servers, DSPs, SSPs, and tag management tools; and successfully led client service efforts for 112+ advertisers, strengthening partnerships and delivering innovative affiliate marketing strategies that drove consistent revenue growth. Managed a team of 35+ client service professionals, setting clear KPIs, providing guidance, fostering a culture of accountability and ensure exceptional delivery across the US markets. Partnered with media planners, analysts, data science, and product engineering teams to ensure campaign strategies were seamlessly executed and tailored to client needs. Monitored competitor activities, anticipated market changes, and implemented strategic responses to maintain a competitive edge in the affiliate marketing space. Analyzed campaign delivery and pacing in collaboration with analytics teams, driving strategic optimizations to improve ROI and client satisfaction. Delivered actionable insights and reporting to internal and external stakeholders.

Education

• Dayananda Sagar

  BBM, Business, Management, Marketing, and Related Support Services

  2008 — 2011