Sumran R.

Senior Market Researcher @NielsenIQ

Toronto, ON, CA

Clients: P&G Beauty (Olay, Gillette, Old Spice, Secret), P&G Personal Health Care (Align, Clearblue, Metamucil, Vicks), P&G Oral Care (Crest, Oral-B, Scope)Spearheaded strategic consulting engagements for leading CPG manufacturers by leveraging advanced analytics (TURF, MaxDiff, Crosstabs) along with NielsenIQ\'s data sets and tools, including retail point-of-sale (POS), granular store-level, and consumer panel data, to deliver data-driven recommendationsDeveloped comprehensive market analyses, including a key project to justify a brand\'s continued presence within major Canadian retailers (including No Frills, Loblaws, Sobeys, and Metro) by leveraging detailed consumer purchase data and crosstabs analysis to demonstrate the brand\'s contribution to overall basket value and key customer segments’ SOW (Share of Wallet) impact.Managed end-to-end survey design and execution, including 20+ custom surveys, utilizing quantitative research methodologies to inform product development and go-to-market strategies. Delivered comprehensive reports with strategic recommendations to senior stakeholders, including P&G’s global category leadership team.

University of Toronto

Bachelor’s Degree, Economics and Statistics

IE Business School

MSc Market Research & Consumer Behavior

Dulwich College Shanghai

International Baccalaureate