Summer Munger

About Summer Munger

With over two years of experience as the Head of Measurement and Analytics at Whalar, I am passionate about optimizing performance measurement and delivering data-driven insights that inform influencer marketing strategies and drive client ROI. I have constructed measurement solutions from scratch, offering performance analysis and strategic guidance for over 50 Fortune 100 and 500 brands across various industries and platforms. I also oversee social platform relationships and measurement tool partnerships, ensuring that Whalar\'s influencer marketing efforts are aligned with the latest trends and best practices. Additionally, I support end-to-end influencer campaign development, from identifying key influencers to monitoring campaign performance. As a leader, I have recruited, trained, and led a team of of analysts, researchers, and paid media experts, fostering a culture of collaboration, innovation, and excellence.

Experience

1. Head of Measurement and Analytics, North America

   Whalar

   Nov 2021 — Present · NY, US

   As head of the North American Measurement and Analytics department at Whalar, I am dedicated to optimizing performance measurement in a way that informs strategies that move the needle on client ROI.Constructed measurement solutions from the ground up, offering performance analysis and strategic guidance for clients in influencer marketing campaignsOversee social platform relationships and measurement tool partnerships, optimizing influencer marketing efforts for over 50 Fortune 100 and 500 BrandsSupport end-to-end influencer campaign development, including identifying key influencers, supporting strategy with data, and monitoring campaign performanceRecruited, trained, and led a team of nine, managing measurement and analytics, paid media, and research effortsServes on the leadership team, contributing to major company initiatives and thought leadershipServices new business opportunities with a focus on measurement capabilities, paid media strategy, and strategic research, showcasing this award-winning agency\'s expertise

Education

• Kennesaw State University

  Bachelor's, History

  2001 — 2006

Skills

• Social Media
• Copywriting
• Google Analytics
• Social Media Marketing
• Online Advertising
• Creative Direction
• Email Marketing
• Online Marketing
• Magazines
• Newspapers
• Management
• Radio
• Press Releases
• Digital Marketing
• Affiliate Marketing
• Customer Satisfaction
• Social Networking
• Brand Management
• Account Management
• Advertising
• Lead Generation
• Marketing
• Marketing Strategy
• Writing
• Brand Awareness
• Brand Development
• Communication
• Digital Media
• Customer Acquisition
• Salesforce.com