Summer McDonald
Growth Marketing Manager | Lynn University Business Marketing Graduate - BS
- Role
- Growth Marketing Manager at Wojo Media
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Summer McDonald
Highly adaptable and passionate marketing professional with ten years of experience in…
Experience
Growth Marketing Manager
Feb 2025 — Present
Manage 35+ client accounts across various industries as the primary point of contact, leading onboarding, strategy, execution, and ongoing relationship and project management-Lead and coordinate cross-functional teams (media buyers, developers, copywriters, designers, and strategists) to deliver high-performing marketing campaigns and project deliverables-Consistently drive high-performing campaigns, delivering 5–24x ROAS across Meta, Google, TikTok, and omnichannel strategies-Ensure all contracts and documentation are properly executed during contract-Conduct weekly client meetings to review performance metrics, discuss KPIs, and provide strategic recommendations based on campaign data and market insights-Oversee internal and client-facing operations by streamlining workflows, improving project management processes, and ensuring consistent delivery across all client accounts-Serve as strategy lead by developing comprehensive digital marketing strategies tailored to client goals and audiences-Perform market research and competitor analysis to inform strategy, identify trends, and optimize client performance.
Education
Lynn University
Bachelor of Science - BS, Business Administration, Minor in Marketing
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