Summer Kim

About Summer Kim

I’m a Strategic Insights Researcher with expertise spanning quantitative and qualitative research, consumer psychology, and growth-oriented experimentation. I specialize in translating complex quantitative signals into clear, decision-ready insights for product, growth, and strategy teams. I help brands understand their audiences, uncover demand spaces, refine messaging, and translate complex data into a coherent story.At BarkleyOKRP, I lead large-scale survey programs in demand landscapes, brand health tracking, segmentation, and message testing across industries like finance, retail, and travel. I’ve partnered with strategy, creative, and media teams to interpret research into positioning frameworks and guide multi-million-dollar decisions. In parallel, I apply experimentation and creative testing methods from my startup work to deepen understanding of how consumers respond to real-world content.My PhD in Marketing trained me in rigorous behavioral research, built over a 5+ year end-to-end program of 100+ experiments with participants. This foundation continues to shape how I approach brand, product, and experience strategy.What I bring to insights & strategy teams:• Segmentation & demand landscape analysis• Message framing, concept testing, creative evaluation• Brand tracking & audience understanding• Quantitative & mixed-methods research design• Behavioral interpretation + executive-ready storytelling• Cross-functional partnership with product, strategy, and creative teams

Experience

1. Growth & Insights Consultant

   Stealth AI Startup

   Aug 2025 — Present

   Own paid acquisition end-to-end across TikTok and Google: manage budgets, brief and produce creatives, write copy, and optimize campaigns toward CPI / CAC goals• Drive 300+ weekly installs via TikTok/Google and run 5–10 creative tests per cycle, reducing CPI by 33% in 6 weeks• Led early UX testing and built AppsFlyer attribution, and set up growth KPI infrastructure from scratch

Education

• The University of Kansas School of Business

  Doctor of Philosophy - PhD, Marketing (Consumer Behavior)

• DePaul University

  B.A., Psychology

• Arizona State University

  M.A., Social Psychology