Summer Gu
Digital Marketing Manager @Bracewell Llp
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WORK HISTORY
Digital Marketing Manager @Bracewell Llp
New York, NY, US
EDUCATION
New York University
Master of Science - MS, Public Relations & Corporate Communication
Nanjing Normal University
Bachelor of Arts - BA, English
SKILLS
ABOUT SUMMER GU
A data-driven content creator with integrated marketing communications experience across the legal, tech, media, nonprofit, and luxury sectors. I help brands leverage digital trends and channels to engage key audiences and drive business results.Recent Speaking Engagement:As a guest speaker at Wisconsin School of Business for its Social Media Marketing Class in Spring 2022, I gave presentations about social media campaigns, analytics, and advertising. Specialize in:• Website Revamp, Management, Optimization, and Analytics• Social Media Strategy, Management, Advertising, and Analytics • Corporate Communications and Thought Leadership Building Work Experience with: • Content Management System (WordPress, Drupal, Joomla, Wix) • Web Analytics Tool (Google Analytics, Siteimprove) • Search Engine Optimization (SEO) Tool (Moz, Semrush) • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver)• Email Marketing Software (Informz, Constant Contact, and MailChimp) • Customer Relationship Management (CRM) System (Insightly & Salesforce) Other Skills & Knowledge: • Data Analysis & Visualization using R, SQL, Python, Tableau• HTML and CSS • Google AdWords • Graphic Design• Mandarin-English and English-Mandarin Interpretation (Certified)
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