Summer Simmons

About Summer Simmons

Creative and product executive with 15+ years leading global teams across AI-powered platforms, content, and consumer media. I build scalable, data-driven creative systems that drive engagement, personalization, and business impact.I’ve led global transformations embedding machine learning, recommendation systems, and generative AI into creative operations, production, and consumer-facing experiences used by millions.I’ve partnered closely with marketing, product. engineering, and data teams to modernize workflows, launch AI-enabled services, and align creative vision with platform strategy at scale.I build and lead high-performing teams, bring clarity to complex systems, and deliver global experiences where technology, creativity, and craft converge.

Experience

1. Director Product, Discovery and Promotion Creative Global

   Netflix

   Aug 2024 — Present

   Executive lead for a 100+ person global product and creative organization shaping the future of promotional asset technology across streaming, live events, and games.• Scaled AI-powered creative systems by integrating LLMs, agentic workflows, and generative art/video/copy pipelines—reducing production time and costs while enabling mass-scale asset generation• Defined and launched enterprise-wide brand creative standards for artwork, video, and copy across all promotional touchpoints, establishing a unified, member-first storytelling framework.• Embedded creative guidelines directly into personalization systems, validated through rigorous A/B testing and performance analysis—driving increased discovery, viewing, and $350M in incremental annual revenue.• Led product strategy across catalog management, discovery surfaces, and personalization tooling, translating creative vision into scalable platform capabilities.• Partner closely with Marketing, Content, Data Science, and Engineering to deliver high-impact creative systems that balance brand consistency with local and personalized relevance.• Trusted partner to the CPO, co-owning long-term strategy, roadmaps, and technical standards for promotional asset creative technology.

Education

• California State University, Northridge

  BA, Journalism, Political Science

Skills

• New Media
• Filemaker Pro
• Production Managment
• Creative Problem Solving
• Dvd Studio Pro
• Digital Media
• Video
• Broadcast
• Television
• Creative Direction
• Final Draft
• Mac
• Entertainment
• Film Production
• Filemaker
• Creative Development
• Production Management
• Microsoft Office
• Graphics
• Film
• Video Production
• Post Production
• Entourage
• Creative Writing
• Commercials