Sumeet Kumar

About Sumeet Kumar

Digital Analytics and Martech leader with 14+ years of experience driving data transformation, experimentation, and customer intelligence for global enterprises across EMEA and North America. Proven ability to align marketing analytics, data strategy, and technology enablement to business goals that enhance ROI, data accuracy, and decision velocity.

Experience

1. Lead Software Engineer - Marketing Tech

   Nike

   Oct 2022 — Present · Bengaluru, IN

   Responsible to deliver experimentation and analytics solutions using Adobe Analytics, Adobe Target, and Adobe Experience Platform (AEP).Developed and automated key insights dashboards, significantly improving reporting efficiency and consistency.Collaborated with cross-functional teams to define KPIs and deliver actionable insights aligned with business goals.Presented detailed analysis and strategic recommendations to senior leadership, enabling informed, data-driven decisions.Owned end-to-end delivery of measurement dashboards, including discovery, KPI alignment, prototyping, data validation, and seamless production rollout.

Education

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2007 — 2011

• XLRI - Xavier School of Management, Jamshedpur

  PGCBM, Post Graduate Certificate in Business Management

Skills

• Sitecatalyst
• Adobe Analytics
• Adobe Ad Hoc Analysis
• Aodbe Dtm
• Html
• Php
• Ajax
• Javascript
• Sql
• Jquery
• Web Services
• Xml
• Oracle
• Databases
• Mysql
• Omniture
• Data Analysis
• Web Analytics
• Big Data