Sumiit Zawar

About Sumiit Zawar

Hello and welcome — glad you’re here.I’ve spent the last 18+ years helping brands and businesses discover their purpose and voice in a fast-changing digital world.My journey across Technology, Telecom, SaaS, and Digital Transformation has been driven by one belief — marketing is most powerful when it feels human.I’ve had the opportunity to lead global marketing, branding, and communications for organizations across B2B and B2C ecosystems — from start-ups finding their footing to enterprises scaling across continents. Over the years, I’ve built marketing functions from the ground up, transformed brands, launched global campaigns, and driven revenue growth, engagement, and trust through integrated strategies.At the intersection of strategy, creativity, and technology, I’ve helped brands turn complex business goals into simple, compelling narratives. Whether it’s Brand Marketing, Digital Strategy, Content & Communication Design, Demand Generation, Account-Based Marketing (ABM), or Public Relations, I believe in the same principle — authenticity and clarity win attention, and purpose sustains it.I’m deeply passionate about customer engagement, conversational marketing, and AI-driven personalization, helping brands build deeper connections that go beyond transactions. My experience spans global event strategy, thought leadership, product marketing, and partner ecosystems, with a consistent focus on measurable impact.As a leader, I take pride in building high-performing marketing teams — ones that are curious, accountable, and empowered to experiment. I thrive in environments that demand both creative thinking and analytical precision.Beyond work, I’m an avid biker — long rides give me time to think, observe culture, and find ideas that shape campaigns and conversations. I’m also inspired by movies, entrepreneurs, and fellow marketers who challenge convention and design what’s next.If you’re interested in collaborating on brand transformation, exploring the role of AI in customer experience, or simply exchanging perspectives on the future of marketing — I’d love to connect.Core Expertise:Brand Strategy | Digital Marketing | B2B Marketing | Marketing Leadership | Demand Generation | Account-Based Marketing (ABM)| Customer Experience | Product Marketing | MarTech & Automation | AI-driven Personalization | Public Relations | Content & Thought Leadership | Partner Marketing | Event Strategy | Go-to-Market (GTM)Industries:Technology | Telecom | SaaS | CPaaS | Infrastructure | BFSI | Education | Startups | Digital Transformation

Experience

1. Vice President Marketing

   Route Mobile Limited

   Mar 2023 — Present · Mumbai, IN

   Global Head - Demand Generation | Proximus Global (Bics, Telesign, Route Mobile)- Lead a global, multi-brand demand Gen team, driving lead generation through Paid Media, ABM, Global Events, Regional and Partner Marketing- Unified and scaled three diverse teams into one integrated function — establishing shared goals, measurement frameworks, and campaign processes- Strengthened alliances with Google, Meta, Viber, and Telegram, unlocking joint investments and co-marketing initiatives- Delivered 134+ global events and activations, improving pipeline velocity and brand presence across 35+ markets- Improved Paid Media ROI through tighter performance tracking and optimization of global spend Vice President Marketing | Route Mobile Limited- Lead the global Marketing & PR function for Route Mobile and its group entities across 35+ markets- Rebuilt the marketing organization to strengthen internal processes, alignment with business units, and global execution consistency- Spearheaded a brand refresh with a human, modern design language—improving brand recall and engagement- Drove a multi-channel growth strategy via 33 global events and 56K prospects, generating high-quality enterprise leads annually- Enhanced SEO performance 2X, achieving 12M+ impressions and +10-point improvement in keyword rankings- Increased social media share of voice to Top 5 globally, with 46% follower growth and 4.58% engagement rate- Built partnerships with Meta and Google, creating proprietary IPs like ‘WhatsNXT’ and ‘RCS Connect’- Delivered PR & corporate communications, securing 38+ Tier-1 media coverages and 9 press releases annually- Strengthened analyst engagement (Gartner, Forrester, IDC, Spark Matrix), featuring in Gartner’s Magic Quadrant for CPaaS (2023 & 2024)- Conceptualized and executed ‘Route Amplify,’ India’s largest CPaaS thought leadership conclave.

Education

• Xavier Institute Of Communications

  Master’s Degree, Advanced Integrated Communications

  2015 — 2016

• Savitribai Phule Pune University

  BE, Mechanical

  2003 — 2007

Skills

• Team Management
• Graphic Design
• Integrated Marketing
• Internal Communications
• Media Relations
• Leadership
• Business Development
• Marketing Communications
• Management
• Brand Management
• Marketing Strategy
• Corporate Branding
• Social Media
• Content Management
• Human Resources
• Corporate Communications
• Employee Engagement
• Marketing