Sumitt S.

About Sumitt S.

TL;DR:Lucky to have worked on in-app commerce across three very different startups — from StepSetGo to Dpanda to now Jumbo.Along the way, learned how to build things from scratch, work closely with brands, and focus on improving the experience for both users and partners.Still learning every day.Didn’t start in partnerships.Started in sales at Shaadi.com — selling premium memberships over the phone to users in the US, Canada, and Australia.No fancy tools, no scripts — just listening, understanding, and helping people make a big life decision.Eventually led a team — but the biggest takeaway from that role:People buy when they feel heard. And real value always beats pressure.That belief still shapes how work gets done today — in partnerships, in monetisation, and in building anything new.At StepSetGo, joined early to build the Bazaar tab — a walk-to-earn model where people redeemed steps for real rewards.Started by onboarding D2C brands and setting up the store from scratch. As the model scaled, added monetisation through ad placements and launched Corporate Wellness as a new revenue stream.Built and led a 20+ member team across ad sales, brand partnerships, category management, operations, and corporate sales — working together to create a high-engagement, high-trust rewards ecosystem.Partnered with 600+ brands and rewarded over 1 lakh users — but the deeper learning was figuring out how to build from zero, then build the team to scale it—At Dpanda, the scope widened — helping build India’s first online distribution engine, a white-label commerce layer that could plug into any app: fintech, gaming, or even public platforms.Started with the supply side — onboarding 500+ D2C brands (including Unilever, Boat, TAC, Globalbees, and more).Then moved to the demand side — enabling live commerce inside partner apps like DMRC, SBI YONO, Fi Money, Gamerji, and others.Taught how to think in systems, manage scale, and adapt fast — especially when success depends on aligning user behavior with platform goals—At Jumbo, building the Shop, one of the app’s core experiences — driving commerce, brand onboarding, monetisation, and fulfilment inside a shop & play app—After a decade across B2C and B2B2C, a few things continue to hold true: Everything is sales — the best kind builds trust Partnerships work when value flows both ways The real edge is curiosity, ownership, and showing up to learn — every single day.

Experience

1. Driving Commerce

   Jumbo

   Nov 2024 — Present

   Jumbo is the world’s only “no money-loss” gaming app — where every deposit gives users game tokens (to win cash prize) and shopping credits (to shop real products).Leading the Shop vertical, one of the app’s two core pillars alongside Play.Driving the strategy, monetisation, brand partnerships, and user incentives behind Jumbo’s in-app shopping experience.Focused on scaling a seamless, rewarding, and high-conversion commerce journey within a gaming ecosystem.

Education

• University of Mumbai

  Bachelor of Science (B.Sc.), Information Technology

  2009 — 2014

• GrowthX®

  Product & Growth Program