Sumit Kapur

About Sumit Kapur

Marketing professional with 15 years of experience in brand management, marketing, and advertising across AlcoBev, creative technology, AI, Fashion, FMCG, etc. I seek to advance my career building brands and winning with consumers. I’m a positive and motivated individual with a good balance of intelligence, emotional and social quotient. CORE STRENGTHS: Brand Management Marketing Strategy New Product Launch Digital Marketing Integrated Campaigns P&L Management

Experience

1. Category Head Fireball Original Choice Bio Portfolio Roulette

   John Distilleries Ltd

   Apr 2019 — Present · Bangalore Urban district, IN

   Accomplishments:\\\\n• Achieved 26K Cs in F22; 145% growth over F21, making Fireball the No 2 Shooter in India\\\\n• Achieved over 200K trials since launch in On & Off trade across the country\\\\n• Manage OCW one of the world’s largest whiskies and maintained 56% market share\\\\n• Conducted a benchmark pricing analysis for Fireball in order to substantiate and execute a 5X price increase in all new markets\\\\nKey Responsibilities:\\\\n• Responsible for P&L, brand planning, brand KPI and achieving volume targets\\\\n• Launch and grow brands across all major markets in India by developing awareness and consideration\\\\n• Plan and oversee the delivery of all brand & marketing activities across ATL, BTL and Digital.\\\\n• Develop brand architecture and communication strategy that effectively delivers the positioning and value proposition\\\\n• Launched Fireball in India within the Shooter category resulting in it being the fastest growing shooter\\\\n• Development of brand extension – Fireball Lifestyle; in accordance with ASCII guidelines\\\\n• Driving innovation on brands across all consumer touchpoints i.e. communication, activation/engagement, product, packaging and consumer experience\\\\n• Developed data driven focussed distribution strategies to guide national sales teams in order to drive optimal volumes, RoS and in-market execution\\\\n• Plan, execute and monitor various programs to integrate digital with on ground activity to drive organic content, engagement and drive brand equity. Executed BOTMs UP, Post a Shot - Get a Shot, Whisky Dinners and multiple Influencer campaigns to name a few\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• University of Leeds

  MA Advertising & Marketing, Advertising & Marketing, Merit

  2010 — 2011

• Bangalore University

  Bachelor of Computer Applications, First Class

  2001 — 2004