Sumit Jha

Vice President- Data Analytics @Citi

Leading Data Analytics team for Retail Business Business to develop analytical solutions to drive higher revenues and net client growth.• Executed Product Simplification analysis to implement a cost-saving plan for customers, resulting in annual savings of 3 million USD, and effectively mitigated a deposit attrition risk of 1.5 billion USD.•Conducted A/B testing on various marketing and retention campaigns,optimizing communication channels and improving campaign performance by 20%.• Fostered Collaboration with Cards and Wealth to identify opportunities for cross- selling.• Designed an algorithm to report illegitimate transactions through retail business accounts to shape policy and prevent future fraud.• Worked on Lead Optimization Pilot program to improve leads to optimize conversion and build lending balance volumes.• Performed Best Customer Analysis – Segmentation exercise to understand and predict customer behavior and engagement.• Performed fee analysis on Cash Management Services (includes wires, Remote check deposits) utilized by Small Business Customers.• Worked on Cross penetration of products/services and performed analysis of cannibalization for Retail bank Customers.• Leveraged Customer Attrition model ( XG Boost algorithm) to Identify high-risk customers and prioritized retention efforts.• Worked on Data Ingestion and validation of legacy tables into big data environment using Pyspark, Hive, Hue.