Sumit Dewanjee

About Sumit Dewanjee

With 15+ years of experience in digital advertising, media, and marketing strategy, I lead Go-To-Market (GTM) solutions and business development initiatives for the Communications, Media & Technology (CMT) vertical at Cognizant. My work focuses on driving growth through strategic market positioning, solution innovation, and data-led decision-making.Operating at the intersection of business strategy, presales, and client engagement, I partner with leadership, sales, and delivery teams to shape scalable GTM frameworks, build differentiated value propositions, and influence high-value deal pursuits. My approach combines Account-Based Marketing (ABM), media planning & buying, and full-funnel digital strategy to deliver measurable business outcomes.I bring strong presales and consulting experience from IndusNet Technologies and Capital Numbers, where I worked extensively on digital marketing, SEO, and media transformation for global clients. This foundation enables me to translate complex capabilities into clear business impact and revenue opportunities.Beyond corporate roles, I have contributed to capability building through digital marketing training across 50+ international institutions, including East West University, Canadian University Bangladesh, and Dhaka University. I am a Master Trainer, trained under a program led by EY and the Bangladesh ICT Ministry, with academic facilitation from George Washington University as part of the World Bank-funded LICT initiative.Earlier, at BigTrunk Communications, I led digital media strategy and performance marketing with a strong focus on business growth. I successfully drove government tenders and secured leading brands such as Samsonite, American Tourister, and Motilal Oswal—strengthening my experience in large-scale opportunity management, compliance-led proposals, and executive stakeholder alignment.Across my career, I have remained focused on building marketing ecosystems that are scalable, performance-driven, and aligned to business outcomes. I bring a strong orientation towards revenue impact, market expansion, and strategic leadership in the evolving media and marketing landscape.I’m always open to engaging with leaders and organizations on growth, GTM transformation, and strategic marketing initiatives.

Experience

1. Sr Manager - Go to Market Soutions & Business Development

   Cognizant

   Apr 2026 — Present

   Supporting GTM initiatives and business development for the CMT vertical, building understanding of offerings, market landscape, and client priorities • Contributing to solutioning and proposal development (RFP/RFI) in collaboration with cross-functional teams • Providing end-to-end support to stakeholders and internal business teams • Building domain depth in Communications, Media & Technology (CMT) to align solutions with industry needs

Education

• Purba Barasat Adarsha Vidyapith

  High School, Commerce

  2000 — 2002

• Calcutta University, Kolkata

  B.Com

  2002 — 2005

Skills

• Blogging
• Google Website Optimizer
• Organic Search
• Social Media Marketing
• Customer Retention
• Digital Marketing Strategy
• Keyword Research
• Client Relations
• Search Engine Marketing (Sem)
• SEO
• Smo
• E-Commerce
• Sem
• Web Marketing
• Search Engine Positioning
• Search Engine Optimization (SEO)
• Conversion Optimization
• Web Analytics
• Wordpress
• Web Project Management
• Digital Marketing
• Public Relations
• Google Adwords
• Google Analytics
• Web Content Management
• Website Promotion
• Search Engine Submission
• Brand Management
• Marketing Strategy
• Google Webmaster Tools
• Customer Relationship Management (Crm)
• Social Media Strategist