Sumit Bhattacharya
Team Lead - Digital Marketing at Amity Institute of Training & Development (AITD)
- Role
- Team Lead - Digital Marketing at Amity Institute Of Training & Development - Aitd
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sumit Bhattacharya
Senior professional with 24+ years of diversified experience including viz. Project…
Experience
Team Lead - Digital Marketing
Amity Institute Of Training & Development - Aitd
Sep 2021 — Present · Noida, IN
A results-driven digital marketing leader, I specialize in crafting and executing data-driven strategies that align with company goals. With expertise in SEO, SEM, social media, and email marketing, I drive brand visibility and customer engagement while optimizing marketing performance.Skilled in market research and analytics, I leverage tools like Google Analytics to track user behavior, optimize conversion funnels, and enhance the digital experience. From managing budgets to developing high-impact campaigns, I thrive on innovation, collaboration, and continuous growth, ensuring every marketing initiative delivers measurable success.• Develop digital marketing strategies aligned with company goals.• Analyze data and performance metrics to measure marketing effectiveness.• Conduct market research to identify opportunities and target audiences.• Manage social media presence, engaging with followers and supporting campaigns.• Implement SEO practices to improve organic search rankings.• Plan and execute email marketing campaigns, measuring performance.• Manage the digital marketing budget effectively.• Plan and execute all digital marketing, including SEO/SEM, email, social media and advertising campaigns.• Measuring and reporting on the performance of all digital marketing campaigns.• Collaborating with internal teams to create landing pages and optimize user experience.• Instrumenting conversion points and optimizing user funnels.• Brainstorming on new and creative growth strategies.• Google Analytics setup - Basic, customized & advanced.• User level tracking through analytics tools like Google Analytics.
Education
Kendriya Vidyala, Nepanagar, Madhya Pradesh
High School, Biological and Physical Sciences
1985 — 1987
Campion School, Mumbai
High School, Biological and Physical Sciences
1990 — 1994
Duke University
Masters, Computer Science
Sikkim Manipal University - Distance Education
Master of Business Administration (M.B.A.), Marketing & Operations
2013 — 2015
Gwalior School
High School, Biological and Physical Sciences
1987 — 1988
Dehradun Public School (DDPS), India
High School, Biological and Physical Sciences
1988 — 1989
Jai Hind College, Mumbai
H.S.C.
1994 — 1996
Maharashtra Institute of Technology
Bachelor’s Degree, Computer Science
1996 — 2000
Kendriya Vidyalaya, Mumbai
High School, Biological and Physical Sciences
1989 — 1990
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