Sumit Arora
Senior Manager - Web Strategy | Scaling Leads, Revenue, and Digital Transformation
- Role
- Senior Manager at Career Launcher
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Sumit Arora
I build scalable digital growth systems that drive measurable business impact. …
Experience
Senior Manager
Jun 2024 — Present
As a Senior Manager of technology, my key job descriptions are to strategize web & marketing to achieve business goals. Below are the key responsibilities I handled.Optimized performance marketing budgets across Meta, Google Search, and PMax, driving high-volume paid lead generation at industry-standard CPL and ROAS.Spearheaded full-cycle web projects (UI/UX, development, analytics, optimization), scaling SEO to boost organic traffic, generate leads, and secure competitive keyword rankings.Directed cross-functional collaboration with product owners to revamp large-scale websites, improving load speed, SEO rankings, and user engagement.Orchestrated multi-channel outreach via SMS, WhatsApp, and email, while designing automated CRM workflows that streamlined nurturing, accelerated lead velocity, and ensured funnel consistency.Championed enterprise-wide digital transformation by integrating marketing, product, and sales strategies, enhancing brand equity and driving consistent revenue growth.
Education
Arena Multimedia
Graphic Design, Web Design, Video Editting, 3 D MAX
2006 — 2010
Manav Bharti University, Sultanpur, Solan
Bachelor of Commerce - BCom, B.com
2010 — 2013
Arena Animation
3 years Diploma, Web Page, Digital/Multimedia and Information Resources Design
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