Sumit Agrawal
Marketing Head at CanCertain
- Role
- Head of Product Marketing at Cancertain
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sumit Agrawal
Global MBA with 12 years of international experience in Marketing and Business Development with technology, pharmaceutical and consumer goods companies. A tech savvy professional with proven leadership skills, business acumen, excellent communication skills and ability to provide creative solutions.A results-oriented professional with a proven entrepreneurial spirit, analytical skills and keen ability to effectively translate complex operational concepts into tangible action plans with the problem-solving skills.Expertise;Product Management, P&L Management, KPI Management, Strategic Planning & Execution, Cross-Functional Collaboration, Data AnalysisCan be reached at s••••••••@edhec.com or +91••••••••75
Experience
Head of Product Marketing
Jan 2020 — Present · Paris, FR
Launched the product (CanCertain), articulating brand positioning, pricing and distribution strategy• Developed the business plan forecast, identified growth derivers, and developed KPIs to monitor the performance• Saved the 20% cost delivering the product launch project before the deadline. Coordinated with R&D, creative agencies, scientists, logistics teams and other stakeholders to deliver the project successfully • Conducted consumer research, market research and competitive analysis to take data-backed decisions • Achieved 100 % business objectives in the first quarter of launch, creating and executing an effective marketing campaign • Developed scientific literature, reference folders and visual aids. Developed promotional inputs, Organized CMEs, In Clinic camps and training sessions for the sales force• Articulated digital marketing strategy, conducted an SEO audit of the website, created content strategy, and increased organic traffic on the website by 400% within the first month of the inbound marketing campaign
Education
Doctor Bhim Rao Ambedkar University
BSc, Science
2005 — 2008
Sikkim Manipal University,Sikkim
Master of Business Administration (MBA), Sales, Distribution, and Marketing Operations, General
2010 — 2012
AEC College Singapore.
Diploma in Retail Management, Diploma In Retail Management
2014 — 2014
EDHEC Business School
Global MBA, Brand Management & Marketing Strategy
2019 — 2019
Skills
- Pharmaceutical Industry
- Vaccines
- Customer Service
- Business Analysis
- Business Development
- Pharmaceutical Sales
- Marketing Communications
- Product Knowledge
- Regulatory Affairs
- Business Strategy
- Time Management
- Computer Proficiency
- Rheumatology
- Business Planning
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