Sumit Bhattacharya
Data Analyst and Portals Marketing Executive @RWinvest
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WORK HISTORY
Data Analyst and Portals Marketing Executive @RWinvest
Liverpool, GB
Manage data integration and analysis across platforms such as Pipedrive, Google Ads, and ActiveCampaign, with automated data flows into Azure Data Lake.• Build and maintain data models in Azure Synapse to support accurate and efficient analytics.• Create dashboards and reports in Power BI, providing clear insights on performance across all marketing channels and platforms.• Analyze and report on the effectiveness of portal marketing (Zoopla, Rightmove, OnTheMarket) and digital campaigns, monitoring results and making recommendations to improve engagement and conversions.• Use Excel to clean, update, and validate data to keep reports and insights accurate.• Managed the migration from HubSpot CRM to Pipedrive, setting up integrations and ensuring all data was transferred correctly.• Work with teams to improve marketing targeting, measure performance, and support decision-making through data.• Monitor and analyze CPL, CPA, ROI, and CTR metrics to optimize marketing spend across property portals, Google Ads, Meta Ads, and other marketing channels.• Carry out competitor and market research to guide investment and marketing strategies
EDUCATION
Amrita Vidyalayam
SSC
University of Liverpool
Master in Management
Maharashtra State Board of Technical Education (MSBTE)
Diploma
Savitribai Phule Pune University
Bachelor of Engineering - BE
ABOUT SUMIT BHATTACHARYA
As a Data Analyst at RWinvest, I manage and analyze data flows across platforms like Pipedrive, Google Ads, and ActiveCampaign, building data models in Azure Synapse to deliver clear, actionable insights. With a Master’s in Management from the University of Liverpool, I combine technical skills in Power BI, SQL, and data integration with a passion for supporting data-driven marketing and business strategies.I am eager to continue leveraging this experience to drive business success in Data Analyst/BI Analyst roles.
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